Influencer Marketing Manager

Position: Influencer Campaign Strategist

Location: Kandivali East, Mumbai

About the Role

We are looking for a highly connected, execution-focused Influencer Campaign Strategist who can independently plan, execute, and scale influencer marketing campaigns across categories including lifestyle, fashion, beauty, gaming, fintech, consumer brands, and entertainment.

This is not a coordination role. We are looking for someone who can think strategically, negotiate effectively, build long-term creator relationships, and deliver campaigns with speed and precision.

Key Responsibilities

•⁠ ⁠Execute end-to-end influencer marketing campaigns from briefing to reporting.

•⁠ ⁠Build and maintain strong relationships with influencers, managers, agencies, and talent networks.

•⁠ ⁠Source creators across Instagram, YouTube, Snapchat and emerging platforms.

•⁠ ⁠Maintain and continuously grow a proprietary influencer database.

•⁠ ⁠Develop campaign strategies based on client objectives, audience insights, and content trends.

•⁠ ⁠Negotiate commercials, deliverables, usage rights, and timelines with creators.

•⁠ ⁠Coordinate with clients, internal teams, creators, and managers to ensure seamless execution.

•⁠ ⁠Track campaign performance and provide actionable recommendations.

•⁠ ⁠Identify trending creators before they become mainstream.

•⁠ ⁠Support celebrity, macro, and mega influencer integrations whenever required.

•⁠ ⁠Ensure campaigns are delivered on time and within budget.

What We're Looking For

•⁠ ⁠2–5 years of experience in influencer marketing, creator partnerships or talent management

•⁠ ⁠Strong personal network within the influencer ecosystem.

•⁠ ⁠Existing database of influencers across categories and audience sizes.

•⁠ ⁠Excellent negotiation and relationship-building skills.

•⁠ ⁠Strong understanding of social media trends, creator economy, and content formats.

•⁠ ⁠Ability to handle multiple campaigns simultaneously.

•⁠ ⁠High ownership mindset and strong execution skills.

•⁠ ⁠Comfortable working in a fast-paced agency environment.

Bonus Points

•⁠ ⁠Existing relationships with celebrity managers and talent agencies.

•⁠ ⁠Experience handling large-scale campaigns with 50+ creators.

•⁠ ⁠Experience using influencer discovery and analytics tools.

•⁠ ⁠Strong understanding of creator pricing and campaign economics.

Success Metrics

•⁠ ⁠Campaign execution quality.

•⁠ ⁠Client satisfaction and repeat business.

•⁠ ⁠Strength and growth of creator network.

•⁠ ⁠Negotiation efficiency and cost savings.

•⁠ ⁠On-time campaign delivery.

•⁠ ⁠Ability to independently manage campaigns with minimal supervision.

Compensation

Competitive salary + performance incentives based on campaign delivery, client retention, and business impact.