About Suroskie
Suroskie is a fast-growing D2C skincare and beauty brand built for the modern Indian consumer. We create products that actually work — from tinted moisturisers with SPF to hydrating face mists — and we tell our story through creators who get it. We're a team of builders, beauty nerds, and marketing obsessives who move fast and think big.
About the Role
We're looking for an Influencer Marketing Manager who lives and breathes the beauty and skincare space. You know the creators before they blow up. You understand what makes a skincare reel convert — not just go viral. You've built campaigns from zero, managed creator relationships end-to-end, and you have the numbers to prove it worked.
This is not a coordinator role. You will own the entire influencer strategy — from identifying the right creators to briefing, execution, analysis, and scaling what works.
What You'll Own
Influencer Strategy & Planning
- Build and own Suroskie's influencer marketing strategy across Instagram, YouTube, and emerging platforms
- Identify, vet, and onboard creators across nano, micro, macro, and celebrity tiers relevant to skincare and beauty
- Develop campaign briefs that balance brand guidelines with creator authenticity — especially for product launches and sale events
- Build a diversified creator roster across skin types, demographics, and content styles
Campaign Execution & Management
- End-to-end campaign management: briefing, contracting, product dispatch, content review, go-live, and reporting
- Coordinate with performance and paid media teams to boost high-performing organic influencer content
- Manage gifting, barter, and paid collaboration structures — and know which to use when
- Execute creator-led campaigns for D2C sales moments (sale launches, product drops, festive campaigns)
Creator Relationships
- Build and maintain long-term relationships with key creators in the skincare, beauty, and lifestyle space
- Negotiate contracts, rates, and deliverables — knowing market benchmarks across tiers
- Develop a brand ambassador program for Suroskie's top-performing creator partners
Analytics & Reporting
- Track and report on key metrics: reach, engagement rate, story views, link clicks, ROAS (for boosted content), and attributed sales
- Maintain a creator performance database and use data to inform future casting decisions
- Provide weekly and monthly reporting to leadership with clear insights and recommendations
What We're Looking For
Must-Have Experience
- 3–6 years of influencer marketing experience, with at least 2 years specifically in skincare, beauty, or personal care
- Proven track record of running influencer campaigns that drove measurable sales or ROAS — not just impressions
- Strong existing network of beauty and skincare creators across Instagram and YouTube
- Experience managing campaigns from brief to final report independently
