Job Description – Digital Marketing Manager
Location: Bangalore
Employment Type: Full-time
Reports To: Vice President Marketing
Company Overview
We are a rapidly expanding EdTech organization dedicated to delivering innovative, technology-driven learning solutions to a global audience. Our mission is to transform education by leveraging data, strategy, and digital scalability. We are seeking an accomplished professional to lead our digital marketing function, with full responsibility for driving business revenue and profitability across international markets.
Position Overview
The Digital Marketing Manager will be responsible for developing and executing a comprehensive global digital marketing strategy that drives brand visibility, customer acquisition, and revenue growth. This position carries full P&L accountability for the marketing function and requires a strategic leader capable of combining analytical insight with commercial acumen.
Key Responsibilities
- Formulate and execute a results-oriented digital marketing strategy aligned with overall business objectives and revenue goals.
- Oversee the marketing P&L, ensuring effective allocation of budgets to optimize ROI and meet profitability targets.
- Lead all aspects of digital performance marketing, including SEO, SEM, social media advertising, email campaigns, influencer marketing, and affiliate partnerships.
- Drive data-driven decision-making through the use of analytics, reporting, and marketing automation tools.
- Build, mentor, and manage a high-performing digital marketing team, instilling a culture of accountability and excellence.
- Strengthen the organization's brand positioning and lead campaigns that enhance global market presence.
- Collaborate with cross-functional teams, including Product, Sales, and Finance, to align marketing initiatives with strategic business priorities.
- Identify emerging markets and opportunities to expand the company's digital footprint across multiple regions.
Key Requirements
- Bachelor's degree in marketing, business, or a related discipline; MBA preferred.
- Minimum of 8 years of hands-on digital marketing experience, with at least 3 years in handling a team.
- Track record of delivering measurable business growth and managing marketing P&L responsibility.
- Strong proficiency in performance marketing, data analytics, and digital marketing tools and platforms.
- Demonstrated experience in managing digital campaigns across international markets.
- Superior leadership, communication, and strategic planning capabilities.
What We Offer
- Competitive compensation with performance-linked incentives.
- Opportunity to lead digital marketing at a global scale within a fast-growing organization.
- Collaborative and intellectually stimulating work environment.
Equal Opportunity Employer
We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.
