Influencer Marketing Manager / Executive – F&B & Hospitality

ABOUT TANGY TECH MEDIA

Tangy Tech Media is a Mumbai-based boutique marketing agency dedicated exclusively to the restaurant, hotel and F&B sector. Founded by Candice Rachael with 20+ years of in-house marketing leadership at brands including The Olive Bar & Kitchen, Degustibus Hospitality (Indigo, Indigo Deli, Tote on the Turf), Foodhall, Indian Accent, Comorin, Koloman NYC and Hosa - the agency delivers integrated marketing, brand strategy, PR, digital and performance marketing, influencer marketing and fractional CMO services.

We are building a dedicated influencer marketing practice for our restaurant and hotel clients. We are looking for a sharp, well-connected professional who understands the F&B creator ecosystem - not just from a numbers perspective, but from a genuine understanding of which voices actually move the needle for F&B brands in India.

ROLE OVERVIEW

We're hiring an Influencer Marketing Manager / Executive to own influencer strategy and execution across our client portfolio.

This role is for someone who:

• Understands the F&B creator ecosystem deeply
• Can distinguish between buzz and real business impact
• Has an active network of food and lifestyle creators across Priority A and Priority B creators.

You will be responsible for building and activating a curated influencer ecosystem across key dining cities.

KEY RESPONSIBILITIES

• Develop influencer strategies aligned to brand positioning, campaigns and budgets
• Build and manage a curated roster of food, lifestyle and travel creators
• Lead end-to-end campaign execution: outreach, negotiation, briefing and reporting
• Manage both barter and paid influencer programmes with clear deliverables
• Evaluate creators based on audience quality, engagement and brand fit (not just follower count)
• Coordinate influencer visits, tastings and stays with clients and PR teams
• Review and approve content for brand alignment and quality
• Track performance tied to real business outcomes (not vanity metrics)
• Stay updated on platform trends across Instagram and YouTube

WHAT WE'RE LOOKING FOR

• 2-6 years of influencer marketing experience in F&B, restaurants or hospitality
• Strong network of food and lifestyle creators across major Indian cities
• Proven experience executing influencer campaigns with measurable outcomes
• Strong understanding of Instagram and YouTube formats
• Ability to assess creator quality and brand alignment
• Mumbai-based candidates preferred

WHAT THIS ROLE OFFERS

• Direct access to the Founder (no layers)
• Ownership of the influencer marketing function
• Premium, high-quality restaurant and hotel clients
• Strategic involvement beyond execution
• Hybrid work setup

HOW TO APPLY

Email your CV + campaign examples (decks/reports/creator rosters) to:

[Confidential Information]

Subject: Influencer Marketing Application - [Your Name] – [Manager / Executive]

Only candidates with demonstrated F&B or hospitality influencer marketing experience will be considered.

A detailed JD will be shared with shortlisted candidates.