Influencer Marketing Lead

Role: Influencer Marketing Lead

Function: Marketing

Location: India (Remote)

Type: Full-time

Industry: SaaS, AI-powered presentation tools

About Company

The company is revolutionising storytelling with an AI-powered presentation platform that transforms how people create presentations. Instead of traditional slides, we use interactive blocks that let anyone build stunning, engaging presentations in minutesno design skills required. We're serving thousands of users across startups, sales teams, and enterprises who rely on our world-class product.

Join our remote-first, design-driven team of 25 passionate builders spread across Australia and India. We're backed by top-tier investors like Accel and SquarePeg, giving us the runway to build something truly category-defining in the $100B+ presentation market. You'll have the autonomy to own your work, make significant impact from day one, and help shape the future of how the world tells their stories.

Position Overview

You'll build the company's influencer marketing strategy from 01 and scale it to 110, owning the entire global influencer ecosystem. You'll transform creators into a repeatable acquisition channel while supporting broader growth initiatives across search and AI-era discovery. This role offers complete ownership of influencer relationships across all major platforms, with direct impact on user acquisition and brand growth.

Role & Responsibilities

Design and execute global influencer strategy across Instagram, TikTok, LinkedIn, and YouTube

Identify, onboard, and manage influencer relationships across all tiers and build long-term partnerships

Own end-to-end influencer campaign management including outreach, negotiation, contracting, and delivery

Develop compelling influencer briefs that translate the company's value into native, high-converting content

Build comprehensive tracking systems for CAC, retention, assisted conversions, and brand lift metrics

Partner with Growth and Product teams on paid search, SEO, and AI discovery optimization

Experiment with innovative partnership models including affiliates, revenue sharing, and co-created products

Must Have Criteria

3-6 years of hands-on influencer marketing experience for SaaS, B2B, or prosumer products

Proven track record running successful influencer campaigns targeting US audiences

Experience scaling influencer programs from concept to execution to measurable growth

Strong understanding of social media platforms and what content formats drive conversions

Demonstrated ability to negotiate contracts, manage budgets, and hold influencers accountable for deliverables

Excellent written and verbal communication skills for briefing influencers and internal stakeholders

Based in India with availability to work across time zones for US market coordination

Nice to Have

Early-stage startup or fast-growing SaaS company experience

Background with paid acquisition channels like Google Ads or SEO analytics

Experience building affiliate or revenue-sharing influencer programs

Previous work with productivity tools, design software, or developer-focused products

Personal influencer or content creation experience

What We Offer

Opportunity to build a category-defining product in the $100B+ presentation market

Remote-first culture with flexible hours and global team collaboration

Significant ownership and equity participation through ESOPs

Competitive salary with transparent compensation discussions

Backed by world-class investors with strong runway for growth