Influencer Marketing Specialist

Job Description

Job Title: Influencer Marketing Specialist

Location: Hyderabad

Work Mode: Semi Hybrid Mode (4days work from office) and (1 day work from home (either Monday or Wednesday or Friday)) in a week

Job Summary

The Influencer Marketing Specialist develops, executes, and optimizes influencer campaigns that drive brand awareness, engagement, and conversions for vidaXL across multiple markets. This role involves identifying and managing influencer partnerships, negotiating collaborations, and ensuring campaigns align with the company's marketing strategy. The specialist analyzes performance metrics, reports on ROI, and provides actionable insights to enhance future campaigns. They also track trends, competitor activities, and emerging social media formats to inform influencer strategies, while identifying opportunities to generate valuable user-generated content (UGC) that strengthens brand presence. Collaboration with internal teams (social media, campaigns, web shop, legal design) is essential to ensure alignment, consistent brand messaging, and maximum campaign impact.

1. Professional Knowledge

• Required knowledge & expertise:

Influencer marketing strategies, content trends, social media platforms (Instagram, TikTok, YouTube, Facebook), campaign tracking & ROI measurement, UGC generation influencer relationship management, and negotiation skills.

• Education & certifications:

Bachelor's degree in marketing, Communication, Business, or related field. Certifications in digital marketing, social media, or influencer marketing are an advantage.

• Skills:

Campaign planning and management, identifying and selecting influencers, negotiating collaboration terms and deliverables, contract management, data analysis (Google Analytics, campaign dashboards), creativity in content ideation, persuasive communication, storytelling, strong organizational skills, and the ability to maximize ROI while leveraging UGC for brand growth.

2. Experience

• Minimum required experience:

1-2 years in influencer marketing, digital marketing, or social media management.

• Relevant types of experience:

Running influencer campaigns from planning to execution, negotiating collaborations with influencers and agencies, monitoring campaign KPIs, working with content creators across multiple platforms, and managing budgets.

• Industries/work environments:

E-commerce, consumer brands, digital marketing agencies. Experience in global influencer campaigns or cross-market strategy is a plus.