Job Title: Influencer Marketing Manager
Job Location: Hyderabad
About the Company
GenY Medium is a national, independent digital marketing agency focused on delivering
performance marketing and digital-creative solutions to enterprise brands and post-Series A
startups. With a 100+ member team, GenY Medium has, in a short span of time, secured digital mandates from several iconic national and multinational brands.
Job Overview
We are looking for a driven and creative Influencer Marketing Manager with 1–2 years of experience to manage and execute influencer campaigns. The ideal candidate understands social media trends, has experience working with influencers, and can drive brand awareness and engagement through strategic collaborations.
Key Responsibilities
- Identify, onboard, and manage relationships with influencers across platforms like Instagram, Facebook and others
- Plan and execute influencer marketing campaigns aligned with brand goals
- Research and shortlist relevant influencers based on target audience and campaign objectives
- Negotiate contracts, deliverables, and pricing with influencers
- Coordinate content creation, approvals, and campaign timelines
- Track campaign performance and prepare reports (ROI, engagement, reach, conversions)
- Stay updated with social media trends, emerging creators, and competitor activities
- Ensure brand guidelines and messaging consistency across influencer content
- Collaborate with internal teams (content, design, paid media) for campaign execution
Requirements
- 1–2 years of experience in influencer marketing, social media marketing, or digital marketing
- Strong understanding of platforms like Instagram, YouTube, and short-form video platforms
- Experience in influencer outreach and campaign execution
- Good communication and negotiation skills
- Analytical mindset with ability to interpret campaign data
- Familiarity with influencer marketing tools and analytics platforms is a plus
- Ability to manage multiple campaigns simultaneously
Preferred Skills
- Basic knowledge of performance marketing
- Strong networking and relationship-building skills
- Creative thinking and trend awareness
- Attention to detail and project management skills
Why Join Us
- Opportunity to work with exciting brands and creators
- Fast-paced and creative work environment
- Growth opportunities in digital marketing
