Role Description
- Achievement of sales targets for the assigned Key Accounts (Monthly, Quarterly and Annually) both in Primary & Secondary, with tight control on commercial policy discipline.
- Drive the Sales Plan based on: a) Deep understanding of each Key Account, in terms of their systems and processes, Key decision makers and influencers, antibiotic consumption patterns. b) Analysis of market trends & competitor activities c) Analysis of our own sales (SKU wise), volumes and net prices / discounts
- Building direct and personal relationships with key decision makers in key customers – eg KOL's, HOD's, CIP (Commercially Important Person) etc under the guidance of Key Account Manager.
- Promoting products in specialized therapeutic area under the guidance of Key Account Manager.
- Liaise with and persuade targeted doctors to prescribe our products utilizing effective selling skills.
- Promote products ethically and within compliance based on company's sales process and approved marketing strategy.
Skills and Competencies
- Results Orientation and Action Orientation
- Planning and Analytical ability
- Persuasive Influencing skills, High Relationship Skills and engage internal stakeholders effectively Technical Skills
- Strong understanding of pharmaceutical use in hospitals, especially Antimicrobials / Critical Care
- Proven expertise in Hospital sales with good understanding of their purchase decision making process
- Proficient with MS office and other online reporting tools
Education Qualification: Bachelor in Science / B. Pharma or relevant field
Experience: Minimum of 1 to 5 years of experience in sales management, product management / key account management with a proven record of accomplishment of achieving sales targets in pharmaceutical industry (preferably in Critical Care / Antimicrobials)
