UAC is hiring for Unreal Foods
About Us: Unreal foods is a food innovation and brand expansion company bringing iconic global food concepts to India. We partner with international brands to localise, launch, and scale them successfully across the Indian market. From strategy and market entry to operations and growth, we provide end-to-end support to build sustainable, scalable food brands. Our approach blends global expertise with deep local insights. At our core, we are driven by consumer experience, operational excellence, and long-term brand value.
Working Model: Onsite
Location: Indiranagar, Bengaluru.
Days: Monday - Friday
Timings: 9AM - 7 PM
Budget: Upto 20 LPA (depending on experience)
Experience: 5+ years
About the Role: We are looking for a strategic, execution-oriented Head of Marketing to own and scale our marketing function. This role will be responsible for building a strong brand, driving digital growth, and leading a successful, high-impact online launch.
We are seeking someone who has previously been part of a large, established brand ecosystem, where they have played a meaningful role in building or strengthening the marketing function and driving measurable impact.
Key Responsibilities
1. Marketing Strategy, Leadership & Execution
- Define and own the overall marketing strategy in alignment with business goals.
- Lead, build, and manage the marketing function (brand, digital, content, performance, partnerships).
- Work closely with founders and cross-functional teams (product, sales, operations).
- Set clear marketing KPIs and ensure accountability against outcomes.
- Translate strategy into actionable plans with clear timelines and ownership.
2. Brand Building & Positioning
- Develop and strengthen the brand's positioning, voice, and identity.
- Ensure consistency in brand communication across all channels.
- Define target consumer segments and create tailored messaging for each.
- Own brand storytelling and ensure it reflects in all marketing efforts.
3. Digital Marketing, Performance & Online Launch
- Lead and execute a successful digital-first/online launch strategy.
- Bring prior experience in establishing or scaling a brand's digital presence and driving measurable online growth (sales, reach, engagement, or awareness).
- Own performance marketing strategy across Meta, Google, and other relevant platforms.
- Work with agencies/teams for campaign effectiveness.
- Use data and analytics to continuously refine marketing strategy.
4. Content, Social & Partnerships
- Oversee content strategy across social media, website, and digital platforms.
- Ensure content is high-quality, engaging, and brand-aligned.
- Identify trends and opportunities to keep the brand relevant.
- Lead influencer and creator collaborations.
- Identify and build strategic brand partnerships that drive reach and credibility.
What We're Looking For
- 57 years of overall marketing experience, with at least 3 years in a Head of Marketing (or equivalent) role.
- Experience working within a large, established consumer brand or high-growth DTC environment, where the candidate has contributed to building or significantly strengthening the marketing function and delivered measurable outcomes.
- Demonstrated experience leading a digital-first or online brand launch.
- Excellent communication, leadership, and stakeholder management skills.
