Head of Marketing

Position Title: Head of Marketing

Location: Sector- 63, Noida (Work from Office)

Experience Required: 3+ Years in Performance Marketing

About the Role

We are looking for a highly driven and result-oriented Head of Marketing to lead our end-to-end marketing function. The ideal candidate should have a strong background in performance marketing, with proven experience in scaling digital campaigns, generating qualified leads, optimizing CAC, and driving revenue growth.

This role requires a strategic thinker who can also execute hands-on across paid media, funnel optimization, analytics, and team management.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and YouTube.
• Manage monthly ad budgets and maximize ROI.
• Monitor and improve key metrics such as CPL, CAC, ROAS, CTR, and conversion rates.
• Conduct A/B testing on creatives, landing pages, and ad copies.

Marketing Strategy

• Develop and implement integrated marketing strategies aligned with business goals.
• Create growth plans to increase brand awareness, lead generation, and customer acquisition.
• Identify new channels and opportunities for scale.

Funnel Optimization

• Analyze the customer journey from click to conversion.
• Optimize landing pages and conversion funnels to improve lead quality and sales conversions.
• Work closely with sales teams to improve lead-to-revenue performance.

Analytics & Reporting

• Track campaign performance using tools such as Google Analytics, Google Tag Manager, and CRM dashboards.
• Prepare weekly and monthly reports with actionable insights.
• Use data to drive strategic decisions.

Branding & Content Oversight

• Ensure consistent brand messaging across all channels.
• Guide content and creative strategies to support campaign objectives.

Required Skills & Qualifications

• 3+ years of hands-on experience in performance marketing and digital marketing.
• Proven track record of generating high-quality leads and improving ROAS.
• Strong understanding of paid media platforms, attribution models, and analytics.
• Experience with CRM tools and marketing automation platforms.
• Excellent leadership, analytical, and communication skills.
• Ability to manage budgets and make data-driven decisions.

Preferred Qualifications

• Experience in EdTech, SaaS, or high-growth startups.
• Familiarity with SEO, email marketing, and conversion rate optimization.
• Experience managing large advertising budgets.