HEAD OF GROWTH DTC E-COMMERCE (REMOTE)
We sell premium solar-powered security cameras ($300-500) directly to customers across North America.
Our customers are cabin owners, farmers, ranchers, and construction site managers people who need reliable security in remote locations with no power or WiFi.
We're profitable, growing, and building the team to scale aggressively in 2026. This is not a startup
burning cash this is a real business with real revenue looking for a marketing leader who can build the engine that makes us the dominant brand in our category.
THE ROLE
You own the full marketing function not just ads, but everything that builds awareness, drives traffic, converts customers, and keeps them coming back. This is a leadership role. You build the strategy, execute it initially, then hire and scale the team.
What you'll own:
- Paid acquisition: Google Ads and Meta Ads strategy, optimization, and scaling
- Email marketing (Klaviyo) flows, campaigns, lifecycle automation, driving 20%+ of revenue from email
- SEO and content strategy blog, product content, and getting ranked in Google AND AI search engines (ChatGPT, Perplexity, Google AI Overviews)
- Social media presence building our brand on YouTube, relevant communities, and organic channels
- Affiliate and influencer programs partnering with homesteading, off-grid, farm, and security creators
- Creative direction driving significantly more content output: ad creatives, landing pages, videos, blog posts, UGC
- PR and brand awareness making Premium Invention a name people recognize beyond paid ads
- Team building hire performance marketers, content creators, email specialists, and other roles as we scale
- Full customer lifecycle from first ad impression through purchase, retention, referrals, and repeat purchase
- Reporting and analytics own the numbers, present weekly performance to the CEO
What you'll work with:
- A Product Marketing Manager (peer) who owns brand positioning, website copy, product pages, and CRO
- A designer for ad creative and landing pages
- Direct access to the CEO for strategic decisions
- AI tools (Claude, ChatGPT) integrated into daily workflows we're an AI-native company
MUST-HAVES:
- 5+ years hands-on experience across multiple marketing channels (paid, email, SEO, content, social) for DTC/e-commerce brands
- Strong Google Ads AND Meta Ads expertise with ad budgets of $20K+/month
- Experience with Klaviyo or similar email marketing platform
- Has hired and built a marketing team before (not just managed an existing one)
- DTC/e-commerce experience with physical products (not SaaS, not digital products)
- AI-native actively uses AI tools in daily marketing work and understands how AI is changing search and discovery
- Strong leadership makes plans independently, owns mistakes, pushes back with data when they disagree
- Critical thinker who kills what's not working instead of defending failing initiatives
- Strong English communication written and verbal
NICE-TO-HAVES:
- Experience scaling a DTC brand past $5M in annual revenue
- Experience with affiliate, influencer, or PR channels
- Experience with premium/high-AOV products ($200+)
- Understanding of AI search optimization (getting brand visibility in ChatGPT, Perplexity, etc.)
- Has worked remotely with international teams
WHAT SUCCESS LOOKS LIKE:
- Revenue targets hit month-over-month while maintaining efficient ad spend
- Brand becomes discoverable beyond paid ads organic search, AI search engines, social media, affiliates all contributing
- Email contributing 20%+ of total revenue
- Content output dramatically increased (ad creatives, blog, social, video)
- Marketing team built according to growth needs within 6 months
- CEO spending less than 5 hours/week on marketing decisions
COMPENSATION:
- Competitive USD monthly salary (based on experience) + performance bonuses tied to measurable outcomes
- Equity conversation at 6 months based on performance
- Fully remote work from anywhere
- High autonomy, direct collaboration with CEO
- Full access to AI tools and learning resources
HOW TO APPLY:
Complete our application form: https://form.asana.com/k=26fOIq5d-CPHY5-wUxUczg&d=1211223981275142 - This includes a short questionnaire.
We review applications within 48 hours and move fast our full hiring process takes 10-14 days from application to offer.
We value clear thinking over polished presentations. Show us how you think, not how you present.
