Head of Growth

Role Overview

The Head of User Growth will own P&L and revenue growth via new acquisitions, from paid performance to SEO to channel innovation, and is directly responsible for scaling the funnel in a capital-efficient way. You will build the team, set the strategy, and execute.

What You Will Own

New Acquisition

Lead performance marketing across Meta, Google, and affiliate channels, targeting industry-leading CAC on app downloads and sales.

Own SEO strategy end-to-end, from keyword architecture to content and technical execution, building a durable organic acquisition engine.

Identify, test, and activate new channels: BTL, partnerships, referral loops, and non-obvious distribution plays.

Build and iterate the creative funnel, including ad creatives, landing experiences, and conversion optimization.

Team and Operations

Hire and develop a focused growth team; set the operating cadence, OKRs, and performance bar.

Work cross-functionally with Product, Ops, and Support to close conversion gaps and improve post-install experience.

Own the MMP stack and attribution infrastructure; build the measurement framework from the ground up.

Who We Are Looking For

• Education - Tier 1 undergrad or MBA. MBB consulting background preferred.
• Experience - 5+ years in growth or performance marketing, ideally with strong app marketing experience. 2+ years specifically in user growth or performance roles.
• Leadership - Experience managing or mentoring growth teams. High ownership, bias for action, and ability to operate autonomously.
• Analytical - Data-first approach to every decision. Comfortable building dashboards, running cohort analysis, and presenting to senior leadership.
• Technical Depth - Hands-on comfort with MMPs (AppsFlyer, Adjust, or similar). Strong grasp of Meta Ads Manager, Google UAC, and SEO tooling (Ahrefs, GSC).