Growth Marketing Manager

Company Description

Tempest Analytics Private Limited specializes in bridging the gap between data science and creative storytelling, providing full-service digital marketing solutions for scaling brands. Our expertise spans performance marketing, social media, branding, and analytics, enabling us to deliver data-driven strategies that drive measurable growth. We take a holistic approach to marketing, blending innovation with precision to empower our clients success. Our team is passionate about transforming data into impactful narratives that resonate with audiences.

We are looking for a data-driven and results-oriented Senior Performance Marketer to join our growing team at Tempest Analytics Pvt. Ltd. (Breadcrumb Digital LLP.), a full-service digital marketing agency specializing in content creation, production, performance marketing, and online & offline design.

In this role, you will be entirely responsible for driving growth, acquisition, and organic visibility for a diverse portfolio of brands. This is a hybrid role built for a T-shaped marketer—someone who possesses deep analytical expertise in paid channels (Meta, Google, YouTube) alongside a strong strategic mastery of organic growth (SEO & SEM). You will manage full-funnel media buying budgets, build robust search strategies, and directly impact our clients bottom-line revenue.

Salary Range ₹60,000–₹75,000 per month

Paid Media Strategy & Execution (Meta, Google & YouTube)

• End-to-End Campaign Management: Plan, set up, monitor, and optimize paid campaigns across Meta Ads Manager, Google Ads (Search, Display, Performance Max), and YouTube.
• Budget Allocation & Scaling: Strategically manage and deploy ad spend across client accounts, ensuring maximum ROAS (Return on Ad Spend) and lowest possible CAC (Customer Acquisition Cost).
• Audience Architecture: Build, test, and refine advanced audience targeting strategies, including lookalikes, custom intent segments, and granular retargeting funnels.

Search Engine Marketing (SEM) & Organic Growth (SEO)

• SEM Excellence: Execute advanced keyword research, draft high-converting ad copy, manage bidding strategies, and optimize quality scores to dominate Google search results.
• On-Page & Technical SEO: Conduct thorough website audits, optimize meta tags, site architecture, page speed requirements, and implement schema markups to boost organic rankings.
• Off-Page & Content Strategy: Collaborate with the content team to identify keyword gaps, build high-quality backlink profiles, and rank assets for high-intent search queries.

Data Analytics, Tracking & Reporting

• Advanced Tracking Setup: Ensure flawless conversion tracking by setting up Google Tag Manager (GTM), Meta Pixels, Custom Conversions, and Google Analytics 4 (GA4) properties.
• Data-Driven Analysis: Continuously deep-dive into campaign dashboards to identify performance bottlenecks, attribution discrepancies, and scaling opportunities.
• Client Reporting: Build and maintain transparent automated dashboards (Looker Studio/Data Studio) and present monthly performance reviews to clients.

Creative Collaboration & CRO

• Conversion Rate Optimization (CRO): Run continuous A/B tests on landing pages, lead forms, and user journeys to maximize traffic-to-conversion rates.
• Creative Briefing: Work closely with the Art Director and content teams to brief high-performing ad hooks, static layouts, and video concepts based on performance data trends.

• 4–6 years of hands-on experience running performance marketing campaigns and owning SEO/SEM strategy within an agency setup.
• Proven Track Record: Demonstrated history of managing substantial monthly ad budgets while maintaining or improving ROAS and scaling revenue across multiple client brands simultaneously.
• Platform Mastery: Deep, practical knowledge of Meta Ads Manager, Google Ads, YouTube Studio, Google Search Console, GTM, and GA4.
• SEO Tool Proficiency: Solid experience using industry-standard tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
• Analytical Mindset: Excellent spreadsheet skills (Excel/Google Sheets) with the ability to interpret raw numbers into actionable business insights.

• Certification in Google Ads, GA4, or Meta Blueprint.
• Basic understanding of HTML/CSS/WordPress (useful for implementing technical SEO changes).
• Familiarity with programmatic advertising or alternative programmatic ad networks.

• Strategic Autonomy: Own and execute growth strategies from scratch across a diverse portfolio of industries.
• Data-First Culture: Work in an agency environment that values real data, technical rigor, and bottom-line impact.
• Collaborative Environment: Join a highly collaborative team of designers, creators, and operations leads where performance data actively shapes creative direction.