Assistant Manager - Growth Marketing

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job location: HSR Layout, Bengaluru (On-site)

Roles and Responsibilities

• Own user acquisition and revenue growth across app and web through paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, Google Display ads, Search Ads, YouTube Ads, other relevant third-party ad networks.
• Drive performance across key business goals such as user acquisition, retention, and app installs.
• Manage full-funnel campaign execution including audience strategy, media planning, bid strategy, budget allocation, reporting, and optimization.
• Build a robust experimentation roadmap across creatives, audiences, landing pages, bidding models, placements, and campaign structures.
• Monitor and improve core performance metrics such as CAC, CPI, CPR, ROAS and LTV.
• Identify new channel opportunities, test emerging ad products, and scale high-performing acquisition levers.
• Own the media mix planning & budgeting for all digital campaigns.
• Build clear daily, weekly, and monthly reporting frameworks with actionable insights for leadership.
• Own the ideation, conceptualisation & execution on creative planning campaigns

Requirement

• Proven experience of 4 years managing e-commerce campaigns.
• Excellent hands on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,
• Have a deep understanding of Google ads and Google Analytics.
• A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

https://blissclub.com/