Key Responsibilities
1. Organic Growth Strategy (SEO + GEO)
- Own and drive end-to-end SEO strategy across technical, on-page, and off-page levers
- Build and execute GEO (Generative Engine Optimization) strategy to improve visibility across AI search platforms (e.g., SGE, Chat-based discovery)
- Identify high-impact keyword clusters and search trends across category, local, and transactional queries
- Drive topical authority and long-term organic growth
2. Content Strategy & Execution
- Lead content strategy across blogs, landing pages, guides, videos, and UGC
- Build scalable content engines aligned with user intent (informational → commercial → transactional)
- Partner with design and product teams to create conversion-driven content experiences
- Ensure content quality, relevance, and consistency with brand voice
3. Technical SEO & Website Optimization
- Work with engineering teams to improve site architecture, crawlability, indexing, and page speed
- Implement structured data, schema, and internal linking frameworks
- Drive SEO best practices across web and app ecosystems
4. Performance Tracking & Analytics
- Define and track key metrics: organic traffic, keyword rankings, impressions, CTR, conversions, and revenue contribution
- Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush for insights and optimization
- Build dashboards and present actionable insights to leadership
5. Experimentation & Growth
- Run continuous experiments on content formats, SERP features, and AI-driven discovery channels
- Identify emerging trends (voice search, AI summaries, zero-click searches) and adapt strategies accordingly
- Optimize for conversion from organic traffic, not just traffic volume
6. Team & Stakeholder Management
- Lead and mentor a team of SEO specialists, content strategists, and writers
- Collaborate with product, design, performance marketing, and CRM teams
- Manage external agencies, freelancers, and content vendors
Qualifications
- 6–10 years of experience in SEO, content marketing, and organic growth roles
- Strong expertise in technical SEO, keyword strategy, and content scaling
- Hands-on experience with SEO tools (Ahrefs, SEMrush) and analytics platforms
- Proven track record of driving organic traffic growth and revenue impact
- Understanding of AI-led search evolution and GEO strategies
- Strong analytical and problem-solving skills
Good to Have
- Experience in high-consideration categories (home interiors, real estate, e-commerce, marketplaces)
- Exposure to local SEO and city-level content scaling
- Familiarity with programmatic SEO and automation tools
- Experience with video and visual content strategies (YouTube, Pinterest)
