Growth Marketing Manager

JOB DESCRIPTION:

About Tamasha.Live

Tamasha.Live is a fast-growing social gaming and voice-first entertainment platform building high-engagement, community-driven products for mobile-first users. We operate in a high-velocity startup environment where experimentation, speed, and ownership matter.

OUR PRODUCTS

Playroom Voice chat & social gaming platform: Android| iOS

Openly Community-driven interactive platform: Android| iOS

ROLE OVERVIEW

We are seeking a Growth Marketing Manager who has hands-on experience scaling consumer mobile apps in fast-growing startup environments. You will own growth across acquisition, activation, engagement, retention, and monetization, working closely with Product, Design, Engineering, and Leadership.

Location: Bangalore | Work Model: Work From Office (WFO) | Immediate joiners preferred

ROLES OVERVIEW

Own and drive the overall growth charter across the full funnel acquisition, activation, retention, engagement, and monetization

Plan, execute, and optimize performance marketing campaigns across Google, Meta, app networks, and emerging channels

Define growth hypotheses, design experiments, and run A/B tests to improve key metrics

Work closely with Product Managers to ideate and execute growth-led product features

Analyze user cohorts, funnels, drop-offs, and behavior patterns to identify growth opportunities

Own and improve key KPIs such as installs, CAC, DAU/MAU, retention, LTV, ROAS, and conversion rates

Lead App Store Optimization (ASO) strategy for Android and iOS

Build and scale referral programs, virality loops, and engagement mechanics

Manage marketing budgets, forecasts, and ROI tracking

Collaborate with content, influencer, and community teams to drive organic growth

Create dashboards, reports, and insights for leadership and stakeholders

Stay updated on industry trends, tools, and best practices in growth marketing

REQUIRED SKILL-SET

35years of hands-on experience in Growth Marketing / Performance Marketing / Digital Marketing

Proven experience working in fast-growing startups or high-growth consumer internet companies

Strong experience scaling mobile apps (Android & iOS)

Deep understanding of growth funnels, experimentation, and performance metrics

Hands-on experience with paid marketing platforms (Google Ads, Meta, app networks, etc.)

Strong analytical skills with experience using tools such as Firebase, Mixpanel, GA, AppsFlyer, Adjust, or similar

Ability to translate data insights into actionable growth initiatives

Excellent stakeholder management, communication, and execution skills

Comfortable working in ambiguity and high-speed environments

GOOD TO HAVE

Experience in social, gaming, audio, or community-driven platforms

Exposure to influencer marketing, creator-led growth, or UGC ecosystems

Experience with referral programs and virality loops

Understanding of monetization strategies, pricing, and subscription models

Prior collaboration with product teams on growth-led feature development

Experience in Series A/B/C startup environments

WHY TO JOIN TAMASHA.LIVE

Opportunity to build and scale products in a fast-growing startup environment

High ownership and direct impact on company growth

Work closely with leadership and cross-functional teams

Strong experimentation culture with room to innovate

Collaborative, transparent, and execution-focused work culture

Tamasha.Live is an equal opportunity employer and values diversity and inclusion.