About Gappeo.ai
Gappeo.ai is an AI-first hiring and assessments platform helping organizations transform how they identify, evaluate, and hire talent using automated AI Voice & Video interviews, AI resume screening, adaptive assessments, and deep analytics. We are on a mission to build the most intelligent hiring engine that reduces hiring time by 80% and improves candidate quality.
Role Overview
We are looking for a result-driven Marketing Manager who will own lead-generation pipelines, digital marketing execution, and brand growth for Gappeo.ai. The ideal candidate should be hands-on with B2B marketing strategies, performance analytics, and high-quality content campaigns that drive conversions. You will collaborate with the Sales, Product, and Leadership teams to build and scale powerful marketing initiatives.
Key Responsibilities
Lead Generation & Outreach
- Plan and execute cold email outreach campaigns using sequencing tools (e.g., Instantly, Lemlist, HubSpot).
- Build and optimize B2B lead funnels targeting HR Heads, Talent Acquisition, and Recruitment teams.
- Research and segment prospect lists for targeted communication
Customer & Lifecycle Marketing
- Execute customer engagement email campaigns, including onboarding, product updates, reactivation, and retention.
- Create nurture workflows to improve demo-to-conversion rates.
Campaigns & Events
- Plan and host marketing webinars, product demos, and online workshops to generate qualified leads.
- Collaborate with internal/external stakeholders for content planning & execution.
Content & Creative
- Produce high-quality video shorts, reels, and product explainer clips for LinkedIn, YouTube, and Instagram.
- Work with design/video teams to develop creative assets and campaign visuals.
SEO & Digital Performance
- Own SEO strategy, including keyword planning, backlink building, and content optimization.
- Manage performance marketing across LinkedIn / Google ads / Meta platforms to drive ROI-based campaigns. Analytics & Reporting
- Track and analyze campaign performance metrics (CPL, CAC, CTR, conversions, etc.).
- Create weekly & monthly dashboards and recommend actionable improvements
Required Skills & Qualifications
- 46 years of B2B SaaS / HR-Tech / Ed-Tech marketing experience preferred.
- Proven experience executing email outreach & automation-based campaigns.
- Hands-on with tools like HubSpot, Lemlist, Apollo, Mailchimp, WebEngage, or similar.
- Strong understanding of digital marketing, SEO, and paid media.
- Ability to create and manage video-based content (shorts & reels).
- Data-focused mindset with strong analytical skills.
- Excellent written and verbal communication skills.
- Ability to work in fast-paced startup environments.
What We Offer
- Opportunity to build marketing from the ground up in a high-growth AI startup.
- Work directly with founders and leadership team.
- Ownership-driven culture and rapid career growth.
- Competitive salary & performance bonuses.
- Dynamic work environment with innovation-first mindset.
