About Fibmesh
Fibmesh is on a mission to revolutionise the way networks are built and managed, making the entire process from idea to provisioning as effortless as the functionality of dragging and dropping items on a digital canvas. Our focus on internet infrastructure is driven by our belief that it is the backbone of a connected world and plays a crucial role in shaping the future of technology. With our cutting-edge solutions and innovative approach, we aim to make configuring digital infrastructure as simple and effective as possible.
We are building a team to reimagine and recreate the foundations for the Digital Future.
If you're driven by passion to redefine digital infrastructure, love innovation, can be relentless towards your goals, we'd love to hear from you.
Designation Growth Lead
Department Growth
Fibmesh is looking for a passionate and experienced
Growth Lead to spearhead the growth efforts for Fibmesh. As a key member of the team, you will be responsible for driving customer acquisition, shaping our brand identity, and crafting a go-to-market strategy that propels Fibmesh into the spotlight.
This role requires a dynamic marketer who thrives in fast-paced environments, has a deep understanding of digital and traditional marketing channels, and can build a strong narrative around our innovative product offerings.
Key Responsibilities:Go-to-Market Strategy:
- Develop and execute a robust go-to-market strategy
- Identify key target audiences and design tailored data-driven campaigns to drive awareness, adoption, and retention.
- Research competitors and market trends to position Fibmesh as a standout solution.
Marketing Campaigns:
- Plan, create, and execute multi-channel marketing campaigns to drive customer acquisition.
- Set KPIs for campaigns and track their performance to optimize for ROI.
Branding, Messaging & Positioning:
- Establish a strong, consistent brand identity for Fibmesh.
- Craft compelling messaging and positioning that clearly communicates the value proposition of Fibmesh to various audiences (e.g., individuals, businesses, enterprises).
- Ensure branding and messaging consistency across all touchpoints
Social Media Management:
- Build and manage Fibmesh's presence across social media platforms (LinkedIn, Twitter, Instagram, etc.).
- Develop a content calendar to engage the audience with relevant and impactful posts.
- Monitor social media metrics to identify growth opportunities and trends.
Content Marketing:
- Lead the creation of blogs, case studies, videos, and guides to showcase Fibmesh's use cases and benefits.
- Work with designers and writers to ensure content is visually appealing and resonates with the target audience.
- Optimize content for SEO & AEO and improve discoverability through search engines.
Public Relations (PR):
- Develop and maintain relationships with media outlets and journalists
- Pitch stories, write press releases, and handle inquiries to build a strong public narrative & position Fibmesh as a thought leader in cybersecurity, networking, and innovative technology.
Analytics and Reporting:
- Monitor key marketing metrics (traffic, conversions, CAC) to generate actionable insights.
- Create regular reports demonstrating marketing impact on business growth,and run A/B tests to optimize campaign performance continuously.
Requirements
Qualifications:
- 4-7 years of experience in marketing, growth, or similar roles, ideally in the SaaS, cybersecurity, networking, or tech space.
- Bachelor's degree in marketing, Business Administration, Communications, or a related field. MBA or advanced degree is a plus.
Skills:
- Strong knowledge of digital marketing, performance marketing, and branding.
- Proven ability to craft compelling marketing narratives and campaigns.
- Experience in using analytics tools (Google Analytics, HubSpot, etc.) to track and measure campaign success.
- Excellent written and verbal communication skills.
- Familiarity with AEO, SEO, SEM, PPC, and other online marketing techniques.
- Knowledge of social media management tools.
- Creative thinker with strong problem-solving skills.
- Ability to multi-task & work as an Individual Contributor Role
What We're Looking For:
- A visionary who can transform marketing strategies into measurable results.
- A storyteller who understands the technical complexities of Fibmesh and can simplify it for diverse audiences.
- A growth hacker with a proven track record of scaling startups and driving user acquisition.
Benefits
Why Join Us
- Be part of a cutting-edge startup that's redefining networking and cybersecurity with innovation.
- Shape the future of a product that empowers users with secure connectivity and ownership of their data.
- Work in a dynamic, collaborative environment with a passionate team dedicated to making an impact
Location: Location Delhi NCR/ Gurgaon Region. Flexible (Hybrid/On-Site)
Compensation: Competitive salary with performance-based incentives. Equity options available.
