Performance Marketing: Design, run, and refine full-funnel campaigns across major platforms (Meta, Google, YouTube, etc.) to optimize for ROAS and CAC.
Global Digital Marketing: Independently manage and scale campaigns in international markets, tailoring messaging and creatives to regional insights.
Channel Marketing: Build and optimize email and messaging automation flows for launches, engagement, and retention using segmentation and personalization.
Conversion Rate Optimization: Improve landing pages, product detail pages, and checkout flows through ongoing experimentation and UX refinement.
Marketplace Performance: Oversee ad campaigns on third-party e-commerce platforms, ensuring ad spend efficiency and revenue performance.
Influencer Marketing ROI: Manage influencer partnerships, track performance, and enhance outcomes from creator-led campaigns and whitelisted ads.
SEO & Organic Synergy (Bonus): Coordinate paid strategies with organic growth for holistic performance outcomes.
Agency Collaboration: Manage external agency relationships to ensure smooth execution and strategic alignment.
Creative Collaboration: Work with design and content teams to produce effective ad creatives tailored to segmented audiences.
What We re Looking For:
3-5 years of hands-on experience in performance and digital marketing (preferably within fashion, lifestyle, or D2C brands).
Demonstrated success managing large-scale ad budgets and consistently achieving ROI targets.
Deep expertise across Meta Ads, Google Ads, YouTube Ads, and e-commerce performance platforms.
Experience executing and scaling marketing efforts in global markets, with cultural and behavioral understanding of international consumers.
