Job Title: SEO Growth Lead
Experience: 58 Years
Role Overview
We are looking for an
SEO Growth Lead to build and scale our organic growth engine from the ground up.
Holiday Tribe is a next-generation travel-tech platform that combines
AI-powered trip planning with expert-led curation to deliver personalised international holidays. We are solving for the entire journey - from discovery to planning to booking - in a single seamless experience, built for modern travellers who expect speed, personalisation, and reliability.
We are currently at an early stage of SEO and are now aggressively driving it as a
core growth lever for the next phase of the company. This role will own end-to-end SEO strategy and execution - across content, technical, and product-led SEO.
The focus is on
scaling high-intent organic traffic and revenue meaningfully over the next 39 months, not just incremental improvements.
What You Will Own
- SEO Strategy & Growth
- Define and execute SEO roadmap aligned with business goals
- Identify high-impact keyword opportunities across destinations, itineraries, and travel intent
- Drive growth in organic traffic, leads, and revenue
- Content Engine (Critical)
- Build and scale a high-velocity content engine (100+ blogs/month without keyword stuffing)
- Define content clusters across destinations, itineraries, and travel use-cases
- Ensure strong alignment with search intent and commercial relevance
- Work closely with content team to maintain quality at scale
- Programmatic and Scalable SEO
- Drive creation of SEO landing pages at scale (local intent, destination variants, itinerary combinations)
- Partner with product to build systems for bulk page creation/optimisation
- Define and implement strong internal linking architecture
- On-page and Technical SEO
- Ensure pages are optimised for indexing, crawlability, and performance
- Work with engineering on: Server-side rendering, Page structure, Schema implementation
- Continuously improve page templates for better rankings and conversion
- Authority Building
- Drive high-quality backlink strategy (editorial, PR, partnerships)
- Build topical authority in key destinations
- Analytics and Impact
- Track: Organic traffic, Keyword rankings, Queries and Conversions from SEO
- Identify what's working and double down aggressively
What We're Looking For
- Strong hands-on experience in scaling SEO for consumer internet / travel / marketplace / content-heavy businesses
- Proven track record of growing traffic from 0 50k+/month or similar
- Deep understanding of:
- Search intent
- Content-led SEO
- Internal linking
- Programmatic SEO
- Ability to work closely with product and engineering teams
- Strong ownership mindset - builder, not just strategist
Bonus (Good to Have)
- Familiarity with evolving search trends (AI Overviews, zero-click search, etc.)
- Experience with large-scale content systems
Why This Role
- Opportunity to build SEO from early stage and see direct business impact
- High ownership across strategy + execution
- Close collaboration with leadership, product, and growth teams
