Growth Executive – B2B Tech

We are looking for a proactive and results-driven Lead Generation Executive to identify and generate qualified B2B leads for our IoT-based energy solutions and AI-driven products. The ideal candidate should have hands-on experience in digital outreach, LinkedIn prospecting, and lead nurturing.

Key Responsibilities

Generate high-quality B2B leads through LinkedIn, email campaigns, and online platforms

Identify and target relevant industries (energy, utilities, manufacturing, real estate, etc.)

Execute cold outreach campaigns (LinkedIn messages, emails)

Qualify leads and schedule meetings/demos for the sales team

Maintain and update lead data in CRM systems

Track campaign performance and prepare reports

Collaborate with marketing and sales teams to improve lead conversion

Required Skills

Strong experience in LinkedIn lead generation and prospecting

Knowledge of email marketing and cold outreach strategies

Familiarity with tools like LinkedIn Sales Navigator, Apollo, Lusha, HubSpot, Zoho CRM

Excellent communication skills (written & verbal)

Basic understanding of IoT, smart energy solutions, or AI products

Preferred Qualifications

Bachelor's degree in Marketing, Business, or related field

Prior experience in B2B sales or tech product lead generation

Knowledge of digital marketing or SEO is a plus

Key Performance Indicators (KPIs)

Number of leads generated per week/month

Number of qualified leads (SQLs)

Meetings/demo bookings

Conversion rate from lead to opportunity