Implement and manage end-to-end digital engagement campaigns across various channels (Email, SMS, Push Notifications, WhatsApp, etc.) within our marketing automation platform.
Rigorously track campaign performance metrics, identify areas for improvement, and implement data-driven optimizations to maximize ROI.
Utilize our marketing automation tools (MoEngage, Braze, or WebEngage) to build and automate personalized user journeys that drive engagement and conversions.
Design, execute, and analyze A/B tests to optimize campaign elements, messaging, and targeting strategies, focusing on continuous improvement.
Collaborate seamlessly with product, marketing, and data teams to ensure smooth campaign execution, alignment with business goals, and effective communication.
Develop and implement precise audience segmentation and targeting strategies to deliver the right message to the right users at the right time, maximizing campaign relevance and effectiveness.
Generate comprehensive reports on campaign performance, providing clear insights and actionable recommendations for future campaigns.
Ensure all campaign activities adhere to relevant regulations and industry best practices, including data privacy and anti-spam laws.
You have:
2+ years of proven experience in growth marketing, campaign execution, digital marketing, or a closely related field.
Deep understanding and hands-on experience with marketing automation platforms (MoEngage, Braze, WebEngage, or similar systems).
Solid understanding and practical experience with A/B testing methodologies and the analysis of test results.
Familiarity and experience with executing campaigns across diverse digital channels (Email, SMS, Push Notifications, etc.).
Strong analytical skills with the ability to interpret data, identify trends, and extract actionable insights to inform campaign decisions.
Excellent written and verbal communication skills, coupled with a demonstrated ability to collaborate effectively within cross-functional teams.
Solid organizational and project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines.
