CRM & Retention Executive

Job Title: CRM & Retention executive

Role Summary

Own retention and repeat purchase. You will design, execute, and optimise CRM journeys on WebEngage to drive upsell, cross-sell, and LTV.

Key Responsibilities

● Own CRM execution on WebEngage: email, WhatsApp, push, and in-app

● Build automated journeys: onboarding, repeat, churn win-back, upsell, cross-sell

● Segment users by behaviour, cohort, AOV, and lifecycle stage

● Run campaign calendars tied to launches, offers, and replenishment cycles

● Track and improve repeat rate, LTV, and revenue contribution from CRM

● Work closely with growth, product, and content teams on messaging and timing Must-Have Experience (Deal Breakers)

● Hands-on WebEngage experience (non-negotiable)

● Proven experience running lifecycle and retention campaigns

● Strong understanding of funnels, cohorts, and behavioural triggers

● Data comfort: open rates, CTRs, conversion, repeat %, and revenue attribution

● Must have worked for a D2C brand (1-2 yrs of experience)

Location: DN Nagar, Andheri West, Mumbai (on site) CTC: Rs35,000 - Rs50,000 p.m

Contact: [Confidential Information]

About Secret Alchemist:

We are building India's largest Clean Perfume brand, with celebrity co-founder Samantha Prabhu and backed by Unilever Ventures & DSG Consumer Partners