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Location: Multi-location role (across PlayAll venues)
Reporting to: Central Operations / Leadership Team
Compensation: Up to 7 Lpa , depending on skills and experience.
Role Summary
The Event Manager will own end-to-end planning, execution, and scaling of events across all PlayAll locations. This role manages a team of Event Executives, builds sponsorship partnerships, and designs unique, repeatable, revenue-positive event formats that strengthen the PlayAll brand.
Key Responsibilities
1. Event Strategy & Planning
- Design and execute a central events calendar across all PlayAll locations.
- Conceptualize new, engaging formats (tournaments, leagues, corporate events, kids events, themed sports days).
- Ensure events align with brand, revenue, and community goals.
2. Event Execution & Operations
- Oversee end-to-end execution: planning, staffing, vendor coordination, on-ground delivery.
- Ensure SOP adherence, quality control, and smooth on-ground experience.
- Solve last-minute operational issues independently.
3. Team Management
- Lead and manage Event Executives across locations.
- Allocate events, set clear KPIs, review performance, and train the team.
- Ensure discipline, timelines, and execution excellence.
4. Sponsorships & Partnerships
- Identify and onboard corporate sponsors, local brands, schools, and partners.
- Pitch event concepts and close sponsorship deals.
- Coordinate sponsor branding, visibility, and deliverables during events.
5. Revenue & Performance Tracking
- Own event P&L: pricing, sponsorship revenue, costs.
- Track metrics: participation, revenue, repeatability, sponsor ROI.
- Share post-event reports and insights with leadership.
6. Cross-Functional Coordination
- Work closely with Operations, Marketing, Sales, and Venue Managers.
- Ensure marketing support, registrations, and on-ground readiness.
Required Skills & Experience
- 35 years of experience in event management, sports events preferred.
- Experience managing multiple events simultaneously across locations.
- Strong people management and vendor coordination skills.
- Proven experience in sponsorship sales or partnerships.
- High ownership mindset; comfortable with weekends and peak-hour work.
- Strong communication, negotiation, and execution skills.
What Success Looks Like
- Well-run, scalable events with consistent quality across locations.
- Growing sponsorship revenue and strong partner relationships.
- Reliable, trained event team that executes independently.
- Events that drive footfall, revenue, and brand recall.
Why Join PlayAll
- Ownership of events at scale across a fast-growing sports platform.
- High visibility role with direct impact on revenue and brand.
- Opportunity to build India's most engaging community sports events ecosystem.
If you want, next step could be:
- KPI sheet linked to this JD
- Career progression (Event Manager Head of Events)
- Variable pay / incentive structure for sponsorships and event performance
