Email Marketing Specialist (Hybrid ) B2C
Hybrid Full-Time Email & Lifecycle Marketing
About the Role
We're looking for a data-driven, creative, and technically strong Email Marketing Specialist to lead our lifecycle, promotional, and retention campaigns in a fast-paced giveaway/sweepstakes B2C environment.
Our offers move quickly new entry packs, flash deals, member-only drops, and grand-prize announcements and email is one of our highest converting channels. You'll play a key role in crafting high-impact Klaviyo flows and campaigns that drive purchases, increase member LTV, and push urgency during critical windows.
This is a hybrid role, blending in-office collaboration with remote flexibility.
What You'll Do
- Plan, build, and execute high-performing email campaigns using Klaviyo (primary) and HubSpot.
- Develop segmentation, personalization, and automated workflows tailored to giveaway/contest purchase behavior.
- Write compelling copy subject lines, hooks, CTAs, urgency messaging that converts during limited-time drops.
- Analyze campaign metrics (open rate, CTR, CVR, revenue per send) and optimize performance continuously.
- Manage list health, segmentation, and deliverability to maintain strong revenue impact from email.
- Create A/B testing frameworks for subject lines, creative, offers, timing, and audience segments.
- Leverage AI tools to enhance content creation, personalization, segmentation logic, and predictive targeting.
- Ensure compliance with CAN-SPAM, GDPR, and deliverability best practices.
- Work closely with design and creative teams on high-converting layouts inspired by high-performing DR emails.
- Collaborate with product, promo, and marketing teams to align email pushes with major prize events, deadline reminders, and member promotions.
What We're Looking For
- 24 years email marketing or lifecycle marketing experience.
- Professional, hands-on experience with Klaviyo (required) and HubSpot (preferred).
- Strong understanding of email analytics, funnel metrics, and revenue-driving KPIs.
- Proven ability to create campaigns that drive measurable results conversions, revenue per send, LTV, etc.
- Experience building automation workflows: welcome flows, winback, post-purchase, countdown reminders, VIP/member flows, etc.
- Excellent copywriting skills with a strong grasp of urgency-based direct-response messaging.
- Basic HTML/CSS for email template adjustments is a plus.
Nice to Have
- Experience using AI tools for email generation, segmentation, or optimization.
- Background in e-commerce, DTC, or giveaway/sweepstakes email marketing.
- Experience with CRM systems and integrations.
- Understanding of lifecycle marketing, customer journeys, and behavioral triggers.
Benefits
- Competitive salary
- Hybrid schedule (in-office collaboration + WFH flexibility)
- Work directly on high-volume B2C giveaway/sweepstakes campaigns
- Professional development opportunities
- Collaborative, fast-moving team environment
Interview Process
-Shortlisting the Candidates
We review applications and screen for required technical experience, niche relevance, and role fit.
-Take-Home Assignment
Short, focused task designed to assess real-world problem-solving, technical depth, and practical execution.
-Technical Call
A deep-dive interview covering hands-on expertise, architecture decisions, AI/ML fundamentals, and project ownership capabilities.
-Final Call
Culture fit + expectations alignment + compensation discussion. Final opportunity for both sides to evaluate mutual fit.
