Email Marketing Specialist

Role Name: Email Marketing Specialist (24 Years)

At Kapture CX, we are looking for an Email Marketing Specialist in our Marketing Team.

Who are we

Kapture CX is a leading SaaS platform that helps enterprises automate and elevate customer experience through intelligent, AI-powered solutions. We partner with enterprises across industries to bring scalable automation and insight-driven efficiencies to their CX operations.

Over a thousand clients across 18 countries have used Kapture's products to enhance their customer experience, including Unilever, Reliance, Coca-Cola, Bigbasket, Meesho, Airtel Payments Bank, and Cathay Pacific.

Kapture CX is headquartered in Bangalore, with offices in Mumbai and Delhi/NCR in India, and international offices in USA, UAE, Singapore, Philippines, and Indonesia.

What is this role all about

As an Email Marketing Specialist, you will own the execution and optimization of high-impact email campaigns for a B2B SaaS audience. From campaign launches to deliverability hygiene and performance optimization, you'll ensure emails drive engagement, pipeline, and conversions.

Sounds interesting

Here's a more detailed description of what you will do in this role:

You will plan, build, and launch email campaigns across newsletters, outbound sequences, nurture journeys, and re-engagement flows.

You will manage clean and structured data by handling audience segmentation, tagging, lead status updates, suppression lists, and deduplication.

You will improve deliverability by coordinating domain warm-ups, maintaining sender reputation, monitoring bounce and complaint rates, and avoiding spam triggers.

You will track campaign performance including open rates, CTRs, reply rates, conversions, and pipeline impact, and optimize based on insights.

You will run A/B tests on subject lines, copy, CTAs, and workflows to continuously improve results.

This is a Bangalore-based role. We work five days a week from the office, as we believe in-person collaboration drives faster execution and better outcomes.

What does success look like in this role

Your campaigns consistently land in inboxes, drive meaningful engagement, and contribute measurable impact to pipeline and revenue.

What would make you a good fit for this role

Here are the basic requirements:

You have 24 years of hands-on experience running email marketing campaigns, preferably in a B2B SaaS environment.

You have a strong sense for concise, conversion-focused email copy.

You understand segmentation, personalization tokens, and campaign workflows.

You bring strong execution skills with high attention to detail and ownership.

What are the most critical skills for this role

You understand email deliverability fundamentals including warm-ups, bounce handling, and sender reputation.

You can interpret campaign metrics and optimize based on performance data.

You are comfortable managing multiple campaigns simultaneously without dropping the ball.

You collaborate well with content, demand gen, and sales teams.

You will have an advantage if you:

You've worked with tools like Mailchimp, Apollo, Smartlead, or Debounce.

You've supported outbound or sales-led email motions.

You've handled re-engagement or lifecycle email programs.

You've directly linked email performance to pipeline or revenue outcomes.

Why should you be interested

Here's what you will gain from this role:

Ownership of a critical growth channel in a fast-scaling B2B SaaS company.

Exposure to data-driven marketing and close collaboration with sales and growth teams.

The opportunity to build, test, and scale email programs with real business impact.

A high-accountability environment that values execution and results.