Email Marketing Specialist

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Email Marketing Specialist is responsible for creating and executing email marketing campaigns using Eloqua and other marketing automation platforms to engage both our client base and prospect base for increased lead generation. This role requires an individual who can design and build HTML emails, implement best practices for email deliverability, and continuously optimize campaign performance. The ideal candidate will have experience with email marketing, campaign management, and marketing automation platforms. They will work collaboratively with cross-functional teams to ensure timely delivery, brand consistency, and measurable results for all email marketing initiatives.

If you're passionate about creating effective email marketing campaigns and have strong skills in both creative design and technical implementation, this is the role for you!

Key Responsibilities

Email Campaign Creation & Management

• Create email marketing campaigns using marketing automation software (Eloqua) for both client and prospect base
• Design and build HTML emails including custom templates, general email, and responsive newsletter designs
• Create and send emails in consultation with program managers according to marketing plans
• Follow best practice in email design guidelines and documentation
• Coordinate email marketing program development and implementation
• Manage email marketing campaigns, implementation of A/B tests and delivery optimization
• Consult with project managers to assess requirements
• Ensure email campaigns comply with best practices and adhere to CAN-SPAM and other data privacy laws
• Optimize email program for deliverability, list hygiene, and other best practices

Performance Optimization & Technical Support

• Track & measure the success of content marketing efforts, including email marketing
• Monitor and understand subscriber behavior to influence business decisions
• Implement segmentation and lead scoring for targeted campaigns
• Measure & analyze communications effectiveness through comprehensive reporting
• Understand campaign objectives, plans, and processes to provide suggestions for improving leads
• Create tailored solutions on the Eloqua platform
• Provide Eloqua system expertise & act as point person for internal email users
• Provide training, create templates, and troubleshoot problems for email marketing users
• Manage campaign execution processes and quality control

What we are looking for

• 3+ years of experience in email marketing or marketing automation
• Experience with Eloqua and similar marketing automation platforms
• Knowledge of email design guidelines and subscriber behavior
• Experience with segmentation and marketing program implementation
• Understanding of email marketing and campaign development
• Experience with B2B marketing and campaign management
• Proficiency in HTML for email development and template creation
• Experience with A/B testing and campaign optimization techniques
• Understanding of email deliverability best practices and compliance requirements

Preferred Qualifications:

• Certifications in Eloqua or other marketing automation platforms
• Experience with lead scoring and nurturing workflows
• Experience with data analysis and campaign optimization
• Knowledge of integrated marketing approaches across channels
• Experience with cross-channel marketing campaigns
• Knowledge of CSS and responsive email design techniques
• Experience with content strategy and development for email marketing