We are looking for a skilled Email Marketing Executive with 25 years of experience in an IT services environment. The ideal candidate should have hands-on experience in planning, executing, and optimizing email marketing campaigns targeting international markets. This role requires strong understanding of lead generation, campaign analytics, and email marketing best practices.
Key Responsibilities:
- Plan, create, and execute email marketing campaigns targeting international clients.
- Build and manage email databases and segmented mailing lists.
- Design and write engaging email content for lead generation and nurturing campaigns.
- Monitor campaign performance (open rate, CTR, conversions) and optimize accordingly.
- Conduct A/B testing on subject lines, content, and sending strategies.
- Ensure compliance with international email regulations and best practices (spam laws, opt-ins, etc.).
- Coordinate with sales and marketing teams to align campaigns with business goals.
- Maintain email marketing tools and automation workflows.
Requirements:
- 25 years of experience in Email Marketing.
- Prior experience working in an IT services company is mandatory.
- Hands-on experience targeting international markets (US, UK, Europe, etc.).
- Strong knowledge of email marketing tools and automation platforms.
- Good understanding of email deliverability, segmentation, and campaign analytics.
- Strong written communication skills for professional email drafting.
- Ability to analyze campaign data and improve performance.
