Company Description
Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer.
Responsibilities:
- Plan, execute, and manage marketing campaigns across SMS, and Email channels.
- Create segmented and personalized campaigns with a focus on customer engagement and conversions.
- Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI).
- Implement automation workflows and A/B testing to improve performance.
- Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing.
- Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI.
- Identify, recruit, and onboard new affiliates, content creators, and strategic partners.
- Knowledge about commission junction and share a sale.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of proven experience in SMS, and Email marketing.
- Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools.
- Strong analytical skills with the ability to interpret campaign metrics and generate insights.
- Excellent writing and communication skills.
- Knowledge of customer segmentation, personalization, and automation strategies.
- Familiarity with data privacy laws and compliance requirements.
