About Musaffa
Musaffa is a US-based Islamic fintech powerhouse transforming Shariah-compliant investing globally. With over five years of innovation, we serve a thriving community of 581,000+ users across 200+ countries, offering advanced tools for halal investment screening, research, and management.
As one of the most visited platforms in Shariah-compliant capital markets, we are now expanding our offerings to include a seamless and ethical trading platform.
At Musaffa, we don't just hire employeeswe seek visionary partners and bold innovators who share our ambition to transform Musaffa into one of the most visited and impactful platforms in the global fintech industry. Together, we're not just building a company; we're shaping the future of halal investing.
About the Role
The Email Marketing Specialist will play a crucial role in developing and executing effective email marketing strategies to onboard users, drive feature adoption, increase user engagement, and convert free users to paying subscribers while upgrading existing subscribers to premium tiers. The ideal candidate will manage large-scale subscriber lists, leverage data-driven strategies, and create dynamic email campaigns to optimize growth and retention.
What you'll be doing:
Subscriber Management & Growth:
- Oversee and manage large-scale email contact lists (500K+), ensuring data integrity, segmentation, and deliverability.
- Develop and execute strategies to grow the subscriber base by converting active user segments to subscribers.
- Identify opportunities to upgrade free users to paid plans and encourage existing subscribers to adopt higher-tier plans through targeted campaigns.
- Monitor and optimize key list metrics (e.g., growth rates, churn rates, list hygiene) to ensure sustainable growth and engagement.
Customer Onboarding & User Adoption:
- Design automated email workflows to seamlessly onboard new users and guide them through product usage.
- Leverage triggers based on user behavior and feature adoption to send relevant, personalized communications.
- Implement nurturing campaigns to increase feature adoption, educate users on product benefits, and enhance user satisfaction.
Targeted Email Campaigns:
- Develop and execute campaigns to increase user activation, engagement, and retention through strategic email messaging.
- Craft clear and compelling email content for onboarding, promotional offers, product updates, and educational campaigns.
- Segment email lists to target specific user groups with tailored messaging and offers.
Performance Optimization:
- Analyze email campaign performance (e.g., open rates, click-through rates, conversion rates) and adjust strategies to maximize ROI.
- Implement A/B testing to improve subject lines, email design, and messaging.
- Use data-driven insights to refine segmentation strategies and content personalization for improved results.
Mass Mailing Campaigns:
- Lead the development and execution of mass email campaigns, such as newsletters, updates, and product launches, to communicate effectively with all segments.
- Collaborate cross-functionally to ensure alignment of messaging and campaign objectives.
Graphic Design Integration (Desirable):
- Collaborate with design teams or use graphic tools (e.g., Canva, Adobe Creative Suite) to incorporate visually engaging elements into email templates.
What we're looking for:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in email marketing, content creation, or lifecycle marketing roles.
- Proven experience managing large subscriber lists and executing email marketing strategies to drive engagement and conversions.
- Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, SendGrid, or similar).
- Strong understanding of email best practices, segmentation, triggers, automation, and campaign optimization.
- Excellent copywriting skills with the ability to craft engaging, user-centric content.
- Analytical mindset with experience using metrics and A/B testing to optimize campaigns.
- Basic knowledge of HTML/CSS for email formatting (desirable).
- Bonus: Experience with graphic design tools (e.g., Canva, Adobe Illustrator, Photoshop).
Why Join Musaffa
- Mission-Driven Impact Play a key role in engaging Musaffa's global user base and promoting ethical, Shariah-compliant investing.
- Hands-On Growth Take ownership of email marketing campaigns that directly drive user adoption, engagement, and revenue growth.
- Career Development Gain experience in a high-growth fintech environment, with opportunities to expand into broader lifecycle or growth marketing roles.
- Collaborative Team Work with a passionate, global team dedicated to transforming the future of halal investing.
- ESOP Opportunities Eligible candidates can participate in Musaffa's Employee Stock Ownership Plan after demonstrating proven performance.
How to Apply
If you're passionate about email marketing and driving meaningful user engagement in a purpose-driven fintech, we'd love to hear from you.
Send your resume and a brief cover letter explaining why you're a great fit for this role to [Confidential Information].
Let's build the future of ethical, people-first innovation together!
