Description
We are seeking a motivated Email Marketing Specialist to join our team in India. The ideal candidate will be responsible for creating and executing email marketing campaigns that engage our audience and drive conversions.
Responsibilities
- Develop and execute email marketing campaigns to promote products and services.
- Segment email lists based on customer behavior and preferences.
- Analyze campaign performance metrics and optimize strategies accordingly.
- Collaborate with the design team to create visually appealing email templates.
- Maintain and update the email marketing database.
- Ensure compliance with email marketing regulations and best practices.
Skills and Qualifications
- 1-2 years of experience in email marketing or a related field.
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, Sendinblue).
- Strong understanding of email design principles and best practices.
- Familiarity with HTML and basic coding skills for email customization.
- Experience with A/B testing and analytics tools to measure campaign performance.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
