Who We Are: Osmos, a B2B SaaS company founded by ex-Amazon ad-tech experts, is revolutionizing retail media with an AI-powered operating system that increases retailer profitability (by up to 7% of sales) and delivers superior ROAS for brands. By enabling Tier 1 retailers and marketplaces worldwide to activate more brands and leverage advanced targeting, we help them secure a lasting competitive edge.
Your Impact:
We are seeking an accomplished and visionary Director – Product Marketing to architect and lead the next chapter of our growth journey. This role is for a strategic powerhouse—someone who thrives on shaping category leadership, building vibrant communities, crafting standout product narratives, and driving measurable revenue impact in high-growth enterprise SaaS environments.
What You'll Do:
1. Product Marketing & Positioning
- Build and execute robust product marketing strategies that distinctly position our platform in a competitive market.
- Own product narrative, messaging frameworks, value propositions, and persona-based storytelling.
- Lead end-to-end product launches to ensure each release—big or small—lands with impact and clarity.
2. Content Strategy & Community Building
- Architect a content engine that includes whitepapers, blogs, webinars, videos, and research reports aimed at high-intent enterprise decision-makers.
- Build and nurture a thriving community ecosystem using AMAs, podcasts, user groups, industry influencers, and brand advocates.
- Establish the company as a thought leader and category authority in Retail Media.
3. Demand Generation & Growth Campaigns
- Design innovative, multi-channel demand generation programs across digital, events, partnerships, and thought leadership.
- Drive pipeline acceleration through tightly aligned collaboration with Sales, Product, and RevOps.
- Ensure measurable outcomes with clear attribution, funnel analytics, and continuous optimization.
4. Sales Enablement & Enablement Programs
- Develop powerful sales enablement assets including pitch decks, case studies, product guides, competitive battle-cards, and ROI calculators.
- Train internal and partner sales teams on product knowledge, competitive insights, and GTM strategy.
- Build a unified revenue engine by tightly integrating marketing activities with sales goals.
5. Competitive & Market Intelligence
- Establish a formal market intelligence function tracking competitor strategies, pricing, product offerings, and macro trends.
- Translate insights into refined positioning, differentiated messaging, and stronger GTM strategies.
- Advise leadership on emerging opportunity spaces and potential threats.
6. Client Councils & Industry Evangelism
- Conceptualize and lead a Client Advisory Council to cultivate deeper relationships with strategic customers.
- Engage with key clients, analysts, and influencers as a visible evangelist for the brand.
- Drive advocacy, referrals, and long-term loyalty through structured engagement programs.
7. Team Leadership & Operational Excellence
- Build, mentor, and lead a high-performing marketing team across product marketing, demand gen, content, and brand.
- Instill operational rigor with data-driven processes, clear KPIs, experimentation frameworks, and continuous improvement.
- Foster a culture that balances strategic thinking with hands-on execution.
8. Strategic Planning & Budget Ownership
- Define the company's long-term marketing vision and translate it into clear, actionable strategies.
- Own and optimize the marketing budget, ensuring investments focus on high-impact, ROI-positive initiatives.
- Partner directly with executive leadership on company-level planning, forecasting, and GTM alignment.
You'll Thrive If You Have:
- 10+ years of progressive leadership experience in B2B SaaS marketing roles; enterprise SaaS strongly preferred.
- Proven success in scaling marketing functions through rapid-growth phases (Series B to Series D).
- Deep expertise in Product Marketing, Content Marketing, Demand Generation, and Community Development.
- Strong understanding of Retail Media, AdTech, MarTech, or related industries is highly desirable.
- Exceptional storytelling, communication, and messaging skills—able to simplify complexity with clarity and impact.
- Highly analytical with a strong command of data, experimentation, attribution, and full-funnel metrics.
- Experience building and managing cross-functional teams, with a track record of cultivating inclusive, high-performance cultures.
- Hands-on experience with modern marketing technologies including HubSpot, Marketo, Salesforce, analytics platforms, ABM tools, and automation stacks.
- Strong strategic thinking, decisive leadership, and the ability to operate in fast-paced, scaling environments.
Why Choose Osmos
- Startup Energy, Enterprise Scale: Fast-paced innovation with global ambition
- Revolutionize Retail Marketing: Be at the forefront of AI-powered solutions
- Meaningful Contribution: Directly impacts major brands success
- No Red Tape: Autonomy and empowerment to drive results
- Growth & Fun: Continuous learning in a vibrant, collaborative culture
- Competitive Rewards: We value your expertise and offer strong compensation
Apply Now - https://osmos-talent.freshteam.com/jobs/EHcppyoHLkrd/director-product-marketingft_source=Lubna%20Headhunting_3000241726&ft_medium=LinkedIn_3000200554
