We are looking for a highly skilled Digital Marketing Specialist to lead and execute digital marketing strategies for our client projects. The ideal candidate will possess a solid understanding of B2B and B2C digital marketing channels, client management, and campaign optimization. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to deliver measurable results that meet client objectives.
Roles and Responsibilities:
Campaign Strategy & Execution:
- Develop and execute tailored digital marketing campaigns for clients across SEO, SEM, social media, email, and display advertising channels.
- Conduct in-depth client consultations to understand their business goals, target audience, and marketing needs.
SEO & Content Optimization:
- Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to boost organic traffic and improve SERP rankings.
- Collaborate with the content team to deliver engaging, SEO-optimized content aligned with clients goals.
Paid Media Management:
- Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to drive client ROI.
- Conduct A/B testing, analyze campaign performance, and recommend improvements for increased conversions.
Social Media Management:
- Develop and execute social media strategies tailored to client needs, ensuring brand consistency and audience engagement.
- Monitor social media trends, create interactive content, and respond to client-specific audience feedback.
Client Reporting & Communication:
- Prepare detailed reports on overall performance, including traffic, conversions, and other KPIs, to share with clients.
- Maintain regular communication with clients, providing updates, insights, and recommendations for ongoing and future campaigns.
Performance Analysis & Optimization:
- Analyze data from various tools (e.g., Google Analytics, SEMrush) to identify gaps and areas for improvement in client campaigns.
- Use insights to optimize strategies and exceed client expectations.
Trend Monitoring & Best Practices:
- Stay updated on the latest trends, tools, and technologies in digital marketing.
- Share innovative ideas and strategies to enhance clients digital presence and competitiveness.
Cross-Functional Collaboration:
- Work closely with internal teams, including design, development, and content, to ensure timely and successful project delivery.
- Align client projects with internal capabilities and resource allocation for optimal results.
Qualifications:
- Minimum of 3 years of experience in managing digital marketing campaigns for diverse clients, preferably in B2B and B2C environments.
- Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.
- Strong project management skills with the ability to handle multiple client projects simultaneously.
- Excellent communication and presentation skills to convey complex ideas to clients and stakeholders.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience in managing client expectations and delivering on KPIs consistently.
- Creative thinker with a problem-solving approach and the ability to adapt strategies to different industries.
