About the RoleWe are looking for a Digital Marketing Specialist who will be responsible for developing and implementing digital marketing strategies across various online channels. You will work closely with the management team to plan and execute campaigns that promote our brand, products, and services.
Your primary goal is to enhance brand visibility, increase website traffic, and generate high-quality leads for our safety solutions.
Key Responsibilities- Plan, execute, and manage online marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing.
- Analyze web traffic, user behavior, and conversions to improve performance.
- Manage and grow our social media profiles and engage with our online community.
- Create and manage content marketing initiatives such as blogs, videos, and promotional creatives.
- Collaborate with graphic designers to develop visually engaging content.
- Monitor and optimize digital advertising campaigns (Google Ads, Meta Ads, etc.) using data-driven insights.
- Stay updated on digital marketing trends and align brand presence accordingly.
- Handle WordPress website development and updates.
Qualifications- Bachelor's degree in Marketing, Digital Technologies, or a related field.
- Minimum 3 years of proven experience in digital marketing (preferably in a B2B environment).
- Proficiency in SEO/SEM, email marketing, and major social media platforms.
- Experience with Google Ads, Meta Ads, and other digital advertising platforms.
- Strong analytical mindset and ability to make data-driven decisions.
- Excellent communication and teamwork skills.
- Proficiency in Telugu communication is mandatory.
