Digital Marketing Specialist

Key Responsibilities:

Develop and implement SEO strategies (on-page, off-page, technical) tailored to product needs

Plan, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and more

Conduct keyword research, SEO audits, and competitive analysis

Use GA4, GTM, to track performance, user behavior, and campaign ROI

Design and execute lead nurturing workflows to engage and convert prospects

Collaborate with content, design, and product teams for cohesive messaging and execution

Continuously test and optimize landing pages, conversion funnels, and campaign assets

Analyze and improve key performance metrics including CAC, CTR, CPL, and conversion rates

Note: Must have experience working for top Ad Marketing Agencies

Ideal Candidate:

4-5 years of experience in SEO, performance marketing, and digital analytics

Proficient in tools like Google Ads, Meta Business Suite, GA4, GTM, HubSpot, Ahrefs, SEMrush.

Experience in lead nurturing strategies and marketing automation

Strong analytical mindset with a data-driven approach to growth

Comfortable working across multiple products and channels

Excellent communication and collaboration skills