Digital Marketing Specialist

Role Summary

Drive inbound growth through SEO/GEO optimization, keyword strategy, analytics, and performance

campaigns. Own all long-form and short-form content that educates, inspires, and converts the

construction industry. Translate complex workflows into simple, powerful narratives with great

creative carousals.

Key Responsibilities

Own the SEO/GEO roadmapkeywords, blogs, landing pages

Run LinkedIn Ads, Google Ads, and retargeting campaigns

Manage analytics dashboards (GA4, Search Console)

Experience in Designing creatives for the campaigns

Conduct competitor SEO/GEO/SERP ranking and analysis

Write blogs, articles, and case studies aligned with keyword gaps

Requirements

24 years of SEO/GEO/SEM and content storytelling experience

SaaS industry experience is essential.

Prior experience or familiarity with the construction industry, including knowledge of

construction workflows, terminology, project management practices, or related software

solutions, is considered a valuable asset

Demonstrates a proactive and self-motivated approach to identifying opportunities,

prioritizing tasks, and executing initiatives with minimal oversight

Experience with marketing analytics tools

Data-driven mindse