Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online channels. This is a Work From Home opportunity where you'll collaborate with our marketing team to drive brand awareness, generate leads, and improve online performance. You'll be responsible for managing campaigns, analyzing performance metrics, and implementing data-driven marketing strategies to achieve business goals.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage SEO, SEM, social media, email marketing, and paid advertising campaigns.
• Monitor website traffic, campaign performance, and marketing analytics.
• Create and manage content calendars for social media platforms.
• Optimize landing pages and website content for conversions.
• Conduct keyword research and competitor analysis.
• Generate regular marketing performance reports and insights.
• Collaborate with content, design, and sales teams to execute campaigns.
• Stay updated with the latest digital marketing trends and best practices.
• Support additional marketing initiatives as required.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in Digital Marketing (Freshers with relevant certifications and strong practical knowledge may also apply).
• Good understanding of SEO, Google Ads, Meta Ads, email marketing, and social media marketing.
• Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Proficiency in MS Office, Google Workspace, and digital marketing tools.
• Reliable internet connection.

What We Offer

• Work From Home opportunity.
• Flexible working environment.
• Opportunity to work on diverse national and international projects.
• Career growth and continuous learning opportunities.
• Performance-based incentives.
• Training and mentorship from experienced marketing professionals.
• Collaborative and innovative work culture.