Digital Marketing Specialist
Location: Kochi, Kerala
Company: Viaconnect Innovative Solutions Pvt. Ltd.
Employment Type: Full-time
About Viaconnect Innovative Solutions Pvt. Ltd.
Viaconnect Innovative Solutions Pvt. Ltd. is a technology-driven company focused on transforming the consumer electronics service industry through innovation, digital platforms, and AI-powered solutions. Our mission is to simplify device ownership, enable service businesses with technology, and create a seamless repair ecosystem for customers and service providers alike.
Our portfolio includes:
Gozerve
India's leading tech-enabled multi-brand laptop service network offering doorstep pickup & delivery, online booking, real-time service tracking, and professional repair services through company-operated service centres.
Gotechy
A SaaS platform designed for repair and service businesses to efficiently manage service requests, technicians, customer communication, invoicing, inventory, and business operations from a single application.
Gozervice
An AI-powered customer platform that helps users make informed repair decisions by providing intelligent diagnostics, repair guidance, service recommendations, and transparent information before choosing a repair solution.
As we continue to expand across India, we are looking for a creative, data-driven, and growth-focused Digital Marketing Specialist to build awareness, generate leads, and strengthen the digital presence of all our brands.
Position Overview
The Digital Marketing Specialist will be responsible for planning, executing, and optimising digital marketing campaigns across multiple products under Viaconnect. This role requires a blend of creativity, analytical thinking, and execution excellence to drive customer acquisition, brand awareness, and business growth.
The ideal candidate should be passionate about technology, startups, and digital growth strategies, with the ability to manage multiple brands simultaneously.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and execute digital marketing strategies for Gozerve, Gotechy, and Gozervice.
- Build brand awareness and customer acquisition campaigns across digital channels.
- Create annual, quarterly, and monthly marketing plans aligned with business goals.
- Identify new growth opportunities and marketing channels.
Performance Marketing
- Plan, launch, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.
- Monitor campaign performance and optimise based on ROI, CPA, CTR, and conversion metrics.
- Manage marketing budgets effectively to maximise returns.
- Generate qualified leads for B2C and B2B products.
Social Media Management
- Manage company pages across LinkedIn, Instagram, Facebook, X, and YouTube.
- Create engaging content calendars for all brands.
- Increase audience engagement, followers, and brand visibility.
- Coordinate product launches, campaigns, and promotional activities.
Content Marketing
- Create compelling content including blogs, website copy, email campaigns, newsletters, and case studies.
- Collaborate with designers to produce high-quality creatives, videos, and promotional materials.
- Develop educational content that positions Viaconnect as a thought leader in the repair technology ecosystem.
Search Engine Optimisation (SEO)
- Improve website rankings through on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Monitor website traffic, search rankings, and user engagement.
- Optimise landing pages for higher conversion rates.
Marketing Analytics
- Track campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools.
- Prepare weekly and monthly marketing reports.
- Monitor KPIs including lead generation, website traffic, conversion rates, CAC, ROAS, and customer engagement.
- Recommend improvements based on performance insights.
Brand & Growth Initiatives
- Coordinate digital campaigns for product launches, events, and partnerships.
- Support employer branding and recruitment marketing initiatives.
- Identify influencer, media, and partnership opportunities.
- Stay updated on emerging digital marketing trends, AI tools, and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
- 2–5 years of experience in digital marketing, preferably in a startup, SaaS, technology, or consumer services environment.
- Proven experience managing paid digital campaigns and social media platforms.
- Experience with SEO, SEM, email marketing, and content marketing.
- Strong understanding of Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation tools.
- Excellent written and verbal communication skills.
Preferred Skills
- Experience marketing SaaS or technology products.
- Familiarity with AI tools for marketing, content creation, and campaign optimisation.
- Knowledge of CRM and marketing automation platforms.
- Basic understanding of graphic design tools such as Canva or Adobe Creative Suite.
- Experience with WordPress or other CMS platforms.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple brands and projects simultaneously.
Key Performance Indicators (KPIs)Brand Growth
- Growth in website traffic.
- Increase in social media engagement and followers.
- Improvement in brand visibility and reach.
Lead Generation
- Qualified leads generated for Gozerve, Gotechy, and Gozervice.
- Cost per Lead (CPL).
- Customer Acquisition Cost (CAC).
- Campaign conversion rates.
Digital Performance
- Return on Ad Spend (ROAS).
- Organic search rankings and SEO performance.
- Email marketing engagement metrics.
- Website conversion rate.
Marketing Operations
- Timely execution of campaigns.
- Quality and consistency of content.
- Accuracy and timeliness of marketing reports.
- Contribution to overall business growth.
