Senior Digital Marketing Specialist IT Technology Services

We are seeking a Senior Digital Marketing Specialist to drive brand awareness, lead generation, and demand creation for our IT services and cloud solutions. This role will focus on B2B technology marketing, targeting mid-market and enterprise customers across cloud, data, AI, Microsoft, and software services.

Responsibilities: 

· Develop and execute digital marketing strategies to generate qualified leads for IT services (Cloud, Data & AI, Dynamics 365, DevOps, Managed Services).

· Plan and run multi-channel campaigns (LinkedIn, Google Ads, email, content syndication).

· Optimize funnels from awareness → MQL → SQL → sales pipeline.

· Create and manage technical marketing content: blogs, whitepapers, case studies, webinars, and landing pages.

· Collaborate with architects, consultants, and sales to translate technical offerings into business value messaging.

· Manage SEO strategy and keyword research for IT services.

· Implement and manage marketing automation tools (HubSpot, Marketo, Dynamics 365 Marketing, Mailchimp, Pardot).

· Integrate marketing campaigns with CRM systems for lead tracking and nurturing.

· Design lead scoring, drip campaigns, and nurture workflows.

· Manage corporate website content and UX for conversion optimization.

· Create landing pages, forms, CTAs, and A/B testing for campaigns.

· Track performance using Google Analytics, Tag Manager, and heatmaps.

· Manage paid campaigns on LinkedIn Ads, Google Ads, Microsoft Ads, and retargeting platforms.

· Build and manage social presence on LinkedIn, Twitter/X, YouTube, and industry communities.

· Monitor engagement, CTR, CPL, and ROI.

· Track KPIs: traffic, MQLs, SQLs, CAC, ROI, pipeline contribution.

· Build dashboards and reports for leadership and sales teams.

· Continuously optimize campaigns based on performance insights.

· Work with Microsoft, AWS, and other technology partners on co-marketing campaigns.

· Manage webinars, events, and partner-funded marketing initiatives.

· Support sales with marketing collateral, pitch decks, and account-based marketing (ABM).

· Monthly qualified leads (MQLs)

· Cost per lead (CPL)

· Conversion rate (MQL → SQL → Closed Won)

· Website traffic growth

· Campaign ROI and pipeline contribution

Qualifications:

· 6-10 years of Experience in IT services, consulting, or system integration firms

· Knowledge of ABM (Account-Based Marketing) for enterprise clients

· Experience with Microsoft Partner marketing programs (Co-Sell)

· MBA or BBA or related degree

· Marketing Certification (Google, HubSpot, Microsoft)