Digital Marketing Specialist
MyClassboard Educational Solutions Private Limited- Posted a month ago
- Over 400 applicants have applied
Job Description
Job Description:
- We are looking for a passionate and results-driven Digital Marketing Specialist to manage all digital marketing efforts including SEO, SEM, social media, email marketing, and lead generation campaigns.
- The ideal candidate should be creative, analytical, and experienced in executing data-backed strategies that drive online presence and customer acquisition.
Key Responsibilities:
SEO & SEM:
- Implement and manage on-page and off-page SEO strategies.
- Run and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
- Perform keyword research and competitor analysis.
Social Media Marketing:
- Plan and execute campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube.
- Monitor engagement, reach, and conversions from social campaigns.
Email Marketing:
- Create, schedule, and manage email campaigns (newsletters, promotional emails, follow-ups).
- Analyze open rates, CTRs, and optimize for performance.
Content Marketing:
- Collaborate with content writers and designers to create landing pages, blog posts, creatives, etc.
- Ensure content aligns with SEO best practices and campaign objectives.
Analytics & Reporting:
- Use Google Analytics, Search Console, and other tools to track and report on website performance and campaign ROI.
- Provide insights and recommendations for continuous improvement.
Requirements:
- Bachelor s or Master s degree in Marketing, Business, or a related field.
- 1 3 years of proven experience in digital marketing roles.
- Proficiency in Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), Email Marketing tools, and Social Media Platforms.
- Strong analytical, communication, and project management skills.
- Experience in the EdTech industry or SaaS industry is a plus.
More Info
Key Skills
About Company
MyClassboard is a futuristic teaching tool that is being used to cut through the heavy workload of imparting education to children by integrating the advances in technology with the invaluable experience of teachers. Consider the conventional system of schooling : When we think about this we can easily picture a teacher sharing a classroom with a group of students for a stipulated amount of time drilling lessons into them, however what you and I and anybody else for that matter tend to overlook take for granted is the amount of work the teachers have to put in before and after each class. As part of this conventional teaching methods a teacher was responsible for far more number of things than just imparting the subject to the student, like taking attendance, maintaining correspondence with parents on regular intervals, keeping them abreast with the daily activities of the school and the child via updating the diary, preparing and conducting examinations and the laborious task of reporting the progress of the student that follows each examination. Dont you think its time we consider the need of the hour and try to ease the burden on our teachers in any way we can, I do and so I would like to point out the advances MyClassboard is bringing to the field of education.
