Digital Marketing Specialist

Role Description

We are seeking a talented and results-driven Digital Marketing Specialist to join our team. This full-time, on-site position is based in New Delhi. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and customer acquisition. Your daily tasks will include managing social media channels, analyzing web performance metrics, developing and implementing online marketing strategies, and collaborating with the team to craft creative and effective communication initiatives.

Qualifications

• Proficiency in and Online Marketing strategies
• Experience in D2C brands preferably fashion & lifestyle
• Experience in Digital Marketing and Web Analytics for campaign optimization, budget management
• Experience with Meta Ads, Google Ads, Youtube Ads, SEO/SEM, Snapchat Ads
• Strong communication skills with the ability to convey messages effectively
• Analytical mindset with the ability to interpret data and identify trends
• Familiarity with emerging digital marketing trends and best practices
• A proactive problem-solver with excellent organizational skills
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred