Digital Marketing Specialist

Experience: 2+ Years

Location: Gurugram Sector 49

Gallant Sports is one of India's leading turnkey sports infrastructure companies, delivering world-class sports facilities across schools, institutions, and commercial establishments. We are expanding our marketing team and are looking for a smart, data-driven Digital Marketing Specialist to support our growth.

We are looking for a proactive Digital Marketing Specialist with hands-on experience in campaign execution, ads management, database growth, and performance reporting. You will work closely with the marketing lead to run high-impact digital campaigns across channels, manage audience databases, and generate insights that drive business outcomes.

• Plan, execute, and optimize email marketing campaigns using Mailchimp/Zoho/other tools.
• Create WhatsApp broadcast campaigns and automated workflows.
• A/B test subject lines, content, and CTAs to improve open and click-through rates.
• Maintain sender reputation and ensure compliance with anti-spam guidelines.
  

• Maintain and regularly clean/update the CRM or central database.
• Identify and implement methods for audience list growth (lead magnets, landing pages, integrations, events, imports).
• Ensure accurate segmentation for personalized campaigns.
• Work with sales team to sync incoming leads, enrich profiles, and remove duplicates.
  

• Execute and optimize paid campaigns across Google Search, Display, YouTube, Facebook & Instagram.
• Conduct keyword research, audience targeting, budgeting, and bid optimization.
• Monitor campaign performance daily and implement improvement actions.
• Create basic ad copies, coordinate with design for creatives, and manage approvals.
  

• Create weekly and monthly performance dashboards.
• Track KPIs across campaigns, website analytics, and paid media.
• Generate insights and recommendations for improving ROI and reducing CPL.
• Support marketing head in preparing quarterly strategy and performance reviews.
  

• Bachelor's/Master's degree in Marketing, Communications, or related field.
• Minimum 2 years hands-on experience in digital marketing.
• Experience with email marketing tools, WhatsApp tools, Google Ads, and Meta Ads.
• Familiarity with CRM tools, Google Analytics, and reporting dashboards.
• Strong analytical skills and ability to interpret data.
• Basic understanding of copywriting and creative briefs.
• Attention to detail, strong execution discipline, and a growth mindset.
  

• Experience with landing page builders (Unbounce, Webflow, WP).
• Knowledge of lead scoring or basic marketing automation.
• Experience with Excel/Sheets for reporting.