Experience: 3–5 Years
Company Description:
HomeMate Smart simplifies home automation with innovative, user-friendly technology. Our mission is to make smart living accessible, convenient, and efficient. From smart lighting to connected appliances, our solutions are designed to seamlessly integrate into everyday life. Join us in transforming modern homes with cutting-edge technology.
Role Overview:
We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies. The ideal candidate will have strong expertise in performance marketing, especially Meta Ads, and a data-driven approach to campaign optimization and growth.
Key Responsibilities:
- Develop and implement digital marketing strategies aligned with business goals
- Plan, manage, and optimize Meta Ads (Facebook & Instagram) campaigns
- Set up and manage Facebook Pixel, event tracking, and conversion tracking
- Build and optimize custom audiences, lookalike audiences, and demographic targeting
- Monitor and optimize campaign performance based on KPIs (CTR, CPC, CPA, ROAS, conversions)
- Manage social media marketing, including content planning and campaign execution
- Analyze performance using Google Analytics and other marketing tools
- Conduct A/B testing for ads, creatives, and landing pages
- Collaborate with internal teams to align marketing initiatives with business objectives
- Stay updated with the latest trends in digital marketing and paid media
Qualifications:
- 3–5 years of experience in Digital Marketing / Performance Marketing
- Strong hands-on experience with Meta Ads Manager
- Experience in Facebook Pixel setup and tracking
- Proficiency in Google Analytics and web analytics tools
- Knowledge of marketing funnels, lead generation, and conversion optimization
- Strong analytical and decision-making skills
- Excellent verbal and written communication skills
- Bachelor's degree in Marketing, Communications, or a related field
- Ability to work independently and in a team environment
- Experience in the smart home or technology industry is a plus
Key Performance Indicators (KPIs):
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead Quality and Funnel Performance
- Social Media Engagement Metrics
- Website Traffic and User Behavior
