Social Media Manager

CommercePundit is hiring for passinate candidates for Social Media Manager role, details are:

Key Responsibilities

1. Social Media Strategy & Planning

· Define and execute overall social media strategy aligned with business goals

· Build monthly and quarterly content and campaign roadmaps

· Identify new growth opportunities across platforms (Meta, LinkedIn, Pinterest, TikTok, emerging channels)

· Drive brand positioning, storytelling, and audience engagement strategy

2. Paid Social Leadership

· Own paid media strategy across Meta & LinkedIn with focus on ROI

· Plan and manage high-budget campaigns with clear performance goals

· Lead audience strategy (retargeting, lookalike, funnel-based targeting)

· Continuously optimize campaigns based on data (ROAS, CPA, CAC, LTV)

· Work closely with performance marketing team for integrated campaigns

3. Organic Growth & Content Direction

· Oversee content strategy, ensuring alignment with brand and product goals

· Guide team on content formats (reels, videos, carousels, thought leadership posts)

· Improve engagement, reach, and follower growth across platforms

· Drive influencer marketing and collaboration strategies

4. Team Management & Collaboration

· Lead and mentor social media executives and content team

· Coordinate with design, content, SEO, and PPC teams

· Ensure consistent brand communication across all channels

· Manage external agencies or freelancers when required

5. Analytics & Performance Ownership

· Define KPIs and success metrics for both paid and organic channels

· Review weekly/monthly reports and provide actionable insights

· Track performance across funnel (awareness → engagement → conversion)

· Monitor competitors and industry benchmarks

Qualifications & Experience

· 5–8 years of experience in social media (paid + organic)

· Strong hands-on experience with Meta Ads; LinkedIn Ads is a plus

· Proven track record of managing and scaling campaigns with measurable ROI

· Experience with eCommerce or high-growth digital brands preferred

· Strong understanding of performance metrics (ROAS, CAC, CTR, CPA, etc.)

· Experience managing teams and cross-functional collaboration

· Good understanding of analytics tools (Google Analytics, platform insights)

· Strong communication, strategic thinking, and leadership skills

What We Are Looking For (Key Traits)

· Strategic thinker (not just executor)

· Ownership mindset with focus on outcomes

· Strong analytical and decision-making ability

· Ability to balance branding + performance marketing

· Up to date with trends, platform changes, and new formats

Optional Add-On

· Experience in AI-driven marketing or automation in social media

· Exposure to international markets (US/Europe)

· Experience managing monthly ad budgets above ₹10L+

This role is ideal for someone who wants to build and scale social media as a revenue channel, not just manage posting and campaigns.