We are looking for a creative and data-driven Digital Marketing Specialist to strengthen our online presence and drive demand across global markets. The ideal candidate will be passionate about digital marketing, performance campaigns, analytics, and brand growth in the IT services space.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across channels including Google Ads, LinkedIn, social media, and email marketing.
- Manage SEO and SEM strategies to improve organic traffic and lead generation.
- Create and manage engaging content for websites, blogs, landing pages, and social media.
- Track, analyze, and report campaign performance using tools like Google Analytics and other marketing dashboards.
- Work closely with business development and sales teams to align marketing campaigns with revenue goals.
- Manage website updates, landing pages, and conversion optimization.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support brand-building initiatives, webinars, events, and promotional campaigns.
Required Skills & Experience
- Proven experience as a Digital Marketing Specialist / Executive.
- Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email campaigns.
- Hands-on experience with Google Analytics, Search Console, and marketing automation tools.
- Ability to analyze data, generate insights, and optimize campaigns.
- Excellent written and verbal communication skills.
- Experience in IT services, cloud, or technology marketing is a plus.
Good to Have
- Experience with LinkedIn Ads, B2B lead generation, and performance marketing.
- Knowledge of content marketing, inbound marketing, and CRM tools.
- Familiarity with marketing tools like HubSpot, Zoho, or similar platforms.
