About The Company
We Are Sonders (OPC) Pvt Ltd is a dynamic and innovative visual storytelling collective dedicated to creating compelling documentaries, branded content, and original digital series that highlight and celebrate people, places, and stories. Our company specializes in producing high-quality visual narratives that resonate with diverse audiences and elevate brand presence through authentic storytelling. With a focus on craftsmanship and creativity, we aim to inspire, inform, and entertain through our varied content offerings.
Our Organization Operates Across Two Primary Verticals
- Weddings by Sonders – Offering documentary-style wedding photography and videography that captures the essence and emotion of special moments.
- We Are Sonders Originals – Creating documentaries, travel films, and branded content tailored for brands and organizations seeking impactful storytelling.
We are committed to fostering a creative environment that encourages innovation and excellence, and we are seeking passionate professionals to join our team and contribute to our growth and success.
About The Role
We Are Sonders (OPC) Pvt Ltd is looking for a talented and motivated Digital Marketing & Lead Generation Specialist to spearhead our performance marketing efforts and enhance our digital content strategy. The ideal candidate will have a strong background in digital advertising, social media management, and content marketing, with a proven track record of generating qualified leads and increasing brand visibility across multiple platforms.
This role involves managing advertising campaigns on Meta (Facebook & Instagram) and Google Ads, as well as overseeing social media channels such as Instagram, Facebook, LinkedIn, and YouTube. The specialist will be responsible for planning, executing, and optimizing campaigns to maximize ROI, lower cost per lead, and ensure consistent growth in audience engagement and lead conversions. Additionally, the role requires content planning, creation, and optimization for various social media platforms and YouTube, ensuring that all digital assets are aligned with our brand objectives and audience preferences.
The successful candidate will work closely with the creative and content teams to develop strategies that blend creative storytelling with performance marketing, ensuring that our digital presence effectively supports our brand growth and lead generation goals.
Qualifications
- Minimum of 2 years of professional experience in digital marketing, with a focus on performance advertising and content management.
- Hands-on experience managing Meta Ads (Facebook & Instagram) campaigns and Google Ads.
- Strong understanding of Google Analytics, conversion tracking, and data analysis.
- Knowledge of YouTube SEO, including optimizing video titles, descriptions, tags, and thumbnails.
- Excellent communication skills, both written and verbal, with the ability to craft compelling content and reports.
- Proven ability to develop and implement effective social media strategies that drive engagement and growth.
- Experience working with brands in weddings, hospitality, or lifestyle sectors is a plus.
Responsibilities
Performance Marketing (Weddings by Sonders)
- Plan, execute, and manage advertising campaigns on Meta (Facebook & Instagram) platforms to generate high-quality wedding leads.
- Design and optimize Google Ads campaigns to maximize reach and conversions.
- Implement strategies to improve campaign ROI and reduce cost per lead (CPL).
- Monitor campaign performance regularly and prepare detailed monthly reports for management review.
- Manage and optimize Meta Pixel, Google Analytics, and conversion tracking tools to ensure accurate measurement of campaign effectiveness.
Social Media Management (We Are Sonders)
- Oversee the management of Instagram, Facebook, LinkedIn, and YouTube channels, ensuring consistent brand messaging and visual identity.
- Develop and schedule engaging content that aligns with brand objectives and audience interests.
- Write compelling captions and optimize posts for maximum engagement and reach.
- Monitor social media engagement, analyze audience interactions, and implement strategies to increase followers and engagement metrics.
YouTube Content Optimization
- Upload and optimize videos for YouTube, including SEO best practices such as keyword-rich titles, descriptions, tags, and eye-catching thumbnails.
- Track and analyze YouTube analytics to identify growth opportunities and optimize future content strategies.
- Coordinate with content creators to ensure video content aligns with SEO and branding standards.
Benefits
Joining We Are Sonders (OPC) Pvt Ltd offers an exciting opportunity to work in a creative and collaborative environment. We provide competitive compensation packages, flexible working arrangements, and opportunities for professional development. Our team members enjoy access to state-of-the-art tools and resources, along with the chance to work on diverse projects that challenge and inspire. We believe in nurturing talent and fostering a culture of innovation, where your ideas and efforts directly contribute to our growth and success.
Additionally, we promote a healthy work-life balance and encourage continuous learning through workshops, training sessions, and industry events. As part of our team, you will have the opportunity to grow your skills in digital marketing, content creation, and storytelling, all while making a tangible impact on our brand's digital presence.
Equal Opportunity
We Are Sonders (OPC) Pvt Ltd is an equal opportunity employer committed to fostering an
