Digital Marketing Specialist

We are a full-service branding and marketing agency dedicated to helping brands across the USA, Australia, Singapore, UAE, and India redefine their marketing strategies. We specialize in innovative, data-driven solutions that empower businesses to achieve their goals and deliver measurable results.

Position Overview

We are seeking a talented Digital Marketing Specialist with expertise in SEO and PPC to join our dynamic team. This role is ideal for individuals who are passionate about leveraging digital tools and strategies to create impactful marketing campaigns. You will work across various brands, driving measurable growth through innovative and performance-focused campaigns.

Key Responsibilities

1. Search Engine Optimization (SEO):

• Conduct comprehensive keyword research to drive organic traffic.
• Optimize website content, metadata, and technical elements to improve search engine rankings.
• Develop and implement off-page SEO strategies, including link-building campaigns.
• Track and analyze SEO performance metrics to refine and improve strategies.

2. Pay-Per-Click (PPC) Campaigns:

• Design and manage performance-driven campaigns across Google Ads and Meta platforms.
• Conduct audience research and segmentation to create targeted campaigns.
• Optimize ad creatives, keywords, and bids to maximize ROI.
• Monitor, analyze, and report on campaign performance, providing actionable insights.

3. Performance Analysis and Reporting:

• Define key performance indicators (KPIs) and establish reporting frameworks for all campaigns.
• Use tools like Google Analytics, SEMrush, or Ahrefs to track and analyze campaign performance.
• Provide data-driven recommendations to optimize ongoing campaigns and future strategies.

4. Collaboration and Innovation:

• Collaborate with creative and content teams to align messaging with campaign objectives.
• Stay updated on the latest trends in digital marketing and incorporate industry best practices into strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 3+ years of experience in digital marketing, with a focus on SEO and PPC.
• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Ahrefs, and SEMrush.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Excellent communication skills and attention to detail.

What We Offer

• A collaborative and innovative work environment.
• Opportunities for professional growth and skill development.
• Flexible working options.
• Competitive compensation.