Digital Marketing Specialist

Key Responsibilities

Website Development & Management

• Coordinate and support the development and launch of company websites.

• Work with website developers, hosting providers, and external partners to ensure smooth website operations.

• Manage, update, and maintain website content, pages, images, and other digital assets.

• Ensure website information is accurate, updated, and aligned with brand standards.

• Monitor website performance and recommend improvements for better user experience.

• Manage website updates, enhancements, and basic troubleshooting.

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to improve website visibility and search rankings.

• Perform keyword research and optimize website content accordingly.

• Optimize website pages, blogs, metadata, headings, and internal links.

• Monitor SEO performance and provide regular reports and recommendations.

• Stay updated with the latest SEO trends and best practices.

Digital Marketing Activities

• Support planning and execution of digital marketing campaigns.

• Create and manage content for websites, blogs, newsletters, and online channels.

• Coordinate social media content and marketing activities.

• Track campaign performance and suggest improvements.

• Assist with lead generation and brand awareness initiatives.

Marketing Documentation & Content Creation

• Create and maintain marketing documents, presentations, brochures, proposals, and sales materials.

• Prepare engaging and professional marketing content.

• Ensure consistency of brand messaging across all marketing materials.

• Collaborate with internal teams to gather information and develop marketing assets.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Experience in digital marketing, website management, or SEO.

• Strong understanding of website platforms and content management systems.

• Knowledge of SEO tools and optimization techniques.

• Excellent written and verbal communication skills.

• Strong attention to detail and ability to manage multiple projects.

• Good understanding of digital marketing channels and online branding.

US Shift

Salary - 20-25k (4 hours)