Digital Marketing Specialist

We are seeking a Digital Marketing Specialist responsible for building and managing our brand presence across social and digital channels, with equal focus on corporate client branding and social hiring. This role sits at the intersection of brand strategy, content execution, and growth marketing. The ideal candidate understands how to position a premium service brand for decision-makers while also attracting high-quality talent through the same channels.

About Canadian Limos

Canadian Limos is a technology-enabled luxury transportation platform headquartered in Toronto, Canada. We coordinate executive transportation services across major Canadian cities, including Toronto, Ottawa, Montreal, Calgary, and Vancouver. Through a centralized booking and dispatch model, we support corporate clients, executives, event organizers, and international travellers who expect reliability, professionalism, and exceptional service.

Key Responsibilities

Corporate Brand Marketing

• Build and manage our brand presence on LinkedIn, Instagram, and other relevant platforms
• Create and publish content aimed at corporate decision-makers, executive assistants, event planners, and travel managers
• Develop messaging that reinforces trust, reliability, and premium service standards
• Support brand positioning for B2B partnerships, events, and corporate accounts
• Ensure consistent tone, visuals, and messaging across all digital touchpoints

Social Hiring & Employer Branding

• Design and execute social hiring campaigns for chauffeurs, operations staff, and corporate roles
• Build employer-branding content that highlights professionalism, standards, and growth opportunities
• Manage recruitment-focused campaigns and optimise application funnels from social platforms
• Collaborate with HR and operations to align hiring priorities with campaign execution

Content Strategy & Execution

• Develop and manage a content calendar covering both corporate branding and hiring objectives
• Create written and visual content including posts, short videos, carousels, and recruitment creatives
• Work with designers or create brand-aligned assets independently
• Adapt messaging by platform while maintaining a cohesive brand identity

Campaigns, Analytics & Optimisation

• Plan and manage organic and paid campaigns for brand awareness and recruitment
• Track performance metrics such as engagement, lead quality, and conversion rates
• Continuously refine campaigns based on data and business outcomes
• Provide regular performance summaries and insights to leadership

Required Qualifications

• Proven experience in digital marketing with a strong focus on branding and social media
• Demonstrated experience managing LinkedIn and Instagram for B2B or premium service brands
• Experience running social hiring or recruitment campaigns
• Strong understanding of content strategy, audience targeting, and brand positioning
• Excellent written communication skills in English.

Preferred Experience

• Experience marketing across both Canadian and US markets
• Background in corporate services, transportation, luxury, or B2B industries
• Familiarity with paid social advertising and performance optimisation
• Ability to balance creative execution with data-driven decision-making

Working Hours

Monday to Saturday

9:00 AM – 6:00 PM Toronto Time (Eastern Time)

This schedule supports collaboration with leadership, operations teams, and external partners across Canada.

Compensation & Growth

This position offers the opportunity to work directly with senior leadership and contribute to the financial management of a growing Canadian company.

You will gain hands-on experience in financial reporting, accounting operations, budgeting, cash flow management, reconciliations, and financial analysis while supporting real business decisions with accurate and timely financial information.

As the company continues to grow, this role offers excellent opportunities for long-term career development, increased responsibility, and progression into senior accounting or finance positions.