Digital Marketing Specialist

Key Responsibilities:

• Build and manage the Shopify website from scratch.
• Create product pages, collections, categories, pricing, descriptions and images.
• Handle product photography and videography for bags and pouches.
• Create reels, short videos, product visuals and lifestyle content.
• Manage Instagram, Facebook and other social media platforms.
• Create content calendars, posts, reels, stories and promotional content.
• Use AI tools for image enhancement, content creation, product descriptions and marketing creatives.
• Prepare and manage product listings for Amazon, Flipkart, Meesho and other marketplaces.
• Manage SKUs, product information, catalogue and marketplace requirements.
• Plan and execute digital marketing and launch campaigns.
• Handle basic Meta/Instagram advertising and explore Google/marketplace advertising.
• Conduct basic SEO and keyword research and improve website/product visibility.
• Create digital catalogues, product presentation sheets, banners and promotional creatives.
• Develop creative ideas for brand building, product presentation and campaigns.
• Track website, social media, advertising and marketplace performance.
• Prepare basic weekly/monthly performance reports.
• Coordinate with the production/tailoring team for new product information and photography.
• Maintain product data, images, videos and other digital files.
• Coordinate with photographers, designers, influencers, agencies and other vendors when required.

• Shopify
• Instagram & Facebook
• E-commerce product listing
• Basic digital marketing
• Canva or similar design tools
• Photo & video editing
• AI content creation tools
• Product photography/video
• Social media content creation
• Basic SEO
• Marketplace knowledge
• Basic Excel/Google Sheets
• Good written and spoken English